Bandai's 'Bananas' toy range is launching for the holiday season this year and it promises to capture the hearts of kids with food-themed collectibles that contain a surprise inside.
While there are some popular surprise-inside toys that require kids to crack open eggs or spheres, the scented skin on the Bananas must be peeled to reveal a bunch of toys to play with—like a "Crushie" character, two small squeezable friends, decorative stickers, a collector sheet and a vine to display groups of the collected character toys.
The Bananas can be easily attached to a backpack and resealed for trading with friends. In all, there are 24 Crushie friends to collect from Bandai's Bananas, which includes Rare and Ultra Rare Crushies.
Key Themes Behind This Trend
- Scented Surprise-inside Toys
- The trend of scented surprise-inside toys that require peeling is on the rise, providing opportunities for companies to innovate in this growing market.
- Food-themed Collectibles
- The popularity of Bandai's 'Bananas' toy range shows a growing trend in food-themed collectibles that offer a surprise factor, creating potential for more companies to follow suit and generate similar offerings.
- Backpack-friendly Toys
- As toys become more portable, with the Bananas range able to be attached to backpacks, there is a growing trend for backpack-friendly toys that can be taken on the go impacting the toy industry.
Where This Applies
- Toy Industry
- The toy industry has an opportunity to create more scented surprise-inside toys that require peeling, expand food-themed collectibles offerings, and make toys more portable for on-the-go kids.
- Fashion Industry
- The fashion industry could leverage backpack-friendly toys and create fashionable accessories to make these toys even more appealing to children.
- Marketing Industry
- The marketing industry has the potential to partner with toy companies to create backpack-friendly toys with collectible merchandise that can be used for brand promotion and advertising purposes.
