These new Jelly Belly toys have been created by the Incredible Group as a series of jellybean-inspired items perfect for avid fans of all ages to pick up and collect. The products feature jellybean-shaped toys that are squishy, collectible and scented to make them the perfect option for consumers aged six and up to collect. The toys will come in two sizes alongside several pack varieties for fans to pick up when they officially launch in November ahead of the busy holiday season.
President of the Incredible Group Saul Sacks spoke on the Jelly Belly toys saying, "Jelly Belly has become an iconic brand for candy lovers, and we’re thrilled to bring a new way for everyone to enjoy the gourmet jelly bean. We’ve worked to infuse this toy collection with as many of the iconic features of authentic Jelly Belly jelly beans, and we are genuinely proud of the result.”
What's Driving This Trend
- Jelly Bean-inspired Toys
- The jelly bean-inspired toy collections offer a unique twist on traditional collectible items.
- Squishy and Scented Toys
- The squishy and scented toys provide a tactile and multi-sensory experience for collectors.
- Collector's Packs
- The variety of collector's packs adds value and excitement for avid fans looking to expand their collections.
Who This Affects Most
- Toy Manufacturing
- The toy manufacturing industry can tap into the trend of jelly bean-inspired toys to create innovative and unique collectible items.
- Candy Industry
- The candy industry can explore partnerships with toy manufacturers to create cross-promotional products like jelly bean-inspired toys.
- Gifting and Seasonal Industry
- The gifting and seasonal industry can leverage the launch of these toys in November to attract consumers during the busy holiday season.
