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PAP YAY is a Colorful and Design-forward 10-piece Block Toy

 - Mar 25, 2018
References: kickstarter
"Born out of the experience of parenthood," PAP YAY is a chromatic modern block toy that is sustainable, durable and pleasant to look at. The puzzle consists out of 10 pieces and boasts six different arrangements.

The design of the block toy set is created in collaboration between two British parents and design studio HEY. The focus is on minimalism --"no battery, no plastic," and developing a product that is easy to tidy up.

As a result,the puzzle block toy has a modern aesthetic and geometric-heavy illustrations. Made out of paper that can be easily recycled, the PAP YAY block toys are without a doubt safe for children. What's more, the chromatic and geometric variation on the product's surface is bound to aid kids in their cognitive development and imagination.