Inspired by the form of a fidget spinner toy, YOLO Candy recently launched Fidget Pop as a new kind of treat with a spinning feature.
The lollipop candy is set up on a dual-sided stick that boasts the ability to spin in the same way as a fidget toy. The new flavor combinations that have just been introduced by YOLO Candy include either a pairing of Watermelon and Strawberry or Blue Raz and Cherry. As of the spring, the fidget toy-inspired candies are now available through various retailers, including Walmart.
The popularity of fidget spinners and activity toys has inspired many brands across different categories to reimagine everything from bath bombs to mobile devices in a way that mimics the novel forms of the playthings.
What Makes This Trend Stand Out
- Fidget-inspired Treats
- The popularity of fidget toys is inspiring brands to create new kinds of treats with unique features, such as spinning capabilities.
- Novel Candy Flavors
- New flavor combinations like Watermelon and Strawberry or Blue Raz and Cherry are being introduced to the market through fidget toy-inspired candies.
- Combining Play and Snacking
- Fidget Pop combines play and snacking, creating a new product category with opportunities for innovative developments.
Sectors Adopting This
- Confectionery
- Confectionery companies have an opportunity to create unique and playful products that appeal to the trend of fidget-inspired treats, like Fidget Pop.
- Toy
- Toy companies can partner with or create their own line of fidget-inspired candies to appeal to a wider audience and increase brand awareness.
- Retail
- Retailers can explore stocking fidget-inspired treats, like Fidget Pop, which provide a unique offering for consumers looking for a playful snack experience.
