Leading confectionery brand Ferrera has announced the launch of a new Funables line called Twistables Triple Berry Twist. The all-new candy line combines three fruit-based flavors: Strawberry, Raspberry, and Blueberry.
The new candies combine these fruity flavors through a unique twisted gummy format that is reminiscent of a Twizzzler. However, unlike most "twistable" candies, these treats are made with real fruit juice. As a result, each candy delivers a sizeable hit of Vitamin C. What's more, the new candy will be offered in two convenient formats, either a six-pack or a 12-pack count.
For retailers, Ferrera recommends pricing the new Twistables Triple Berry Twist between $2.69-$3.19 for six-packs and $4.59-$5.19 for 12-packs. For more information on the new treat, check out FerraraUSA.com.
Image Credit: Funables
What Makes This Trend Stand Out
- Fruit-based Candy Resurgence
- The integration of real fruit juice in candy is a disruptive innovation opportunity that could revitalize the stagnant candy industry.
- Functional Candy
- The addition of vitamins and other nutrients to candy could open up a whole new market for health-conscious consumers.
- Unique Candy Formats
- Innovations like the twisted gummy format offer an opportunity for candy companies to differentiate their products and stand out in a crowded market.
Sectors Adopting This
- Confectionery Industry
- Companies in the confectionery industry could capitalize on the above-mentioned trends to stay competitive and appeal to evolving consumer preferences.
- Retail Industry
- As consumers become increasingly health-conscious, retailers may need to consider adjusting their pricing and marketing strategies for functional candies.
- Food Manufacturing Industry
- Innovations in candy formats and ingredients create opportunities for the food manufacturing industry to develop new products and generate growth.
