The Wall's Twister Fruit Zingerrr ice lolly is a new product from Unilever in the UK being launched to provide consumers with a distinct flavor experience. The product boasts a triple-flavor formula that has sour lemon, tangy apple and sweet blueberry flavors twisted together to form a distinctly shaped frozen treat. Featuring no artificial flavors or colors, the treat has 65-calories per serving, is HFSS-compliant and features the Responsibly Made for Kids logo on the front to help shoppers identify suitable products for little ones.
Head of Ice Cream UK and Ireland at Unilever Jennifer Dyne spoke on the Wall's Twister Fruit Zingerrr ice lolly saying, "In a competitive marketplace, sometimes you’ve got to twist things up to stand out from the crowd and the Fruit Zingerrr, with its bold and vibrant flavour profile and bright colourful look, does exactly that."
What's Driving This Trend
- Triple-flavor Formula
- Opportunity to innovate in food industry by combining unusual flavors in a multi-dimensional product.
- Hfss-compliance
- Opportunity to disrupt the health food industry by developing innovative, low-calorie products that are attractive to consumers.
- Responsibly Made for Kids
- Opportunity to innovate in the children's food industry by creating products that are healthy, compliant with regulations, and appealing to kids.
Who This Affects Most
- Food Industry
- Develop innovative products with unique ingredient combinations.
- Health Food Industry
- Create low-calorie products that are attractive to consumers.
- Children's Food Industry
- Create healthy, compliant and appealing products for children.
