These Rowntree’s ice lollies have been announced as an upcoming frozen treat range perfect for satisfying cravings for candy in a decidedly cooling way this summer.
The product range includes the Rowntree's Fruit Explosion Mix and the Rowntree's Fruit Pastilles Berries, which are each arriving now at retailers in the UK. Each of the treats have a dual-flavor profile with the Fruit Explosion Mix boasting a liquid core, while the Fruit Pastilles Berries have a stripes profile. The treats are arriving in packs priced at £2.50 now ahead of the warm weather months.
Brand Manager Will Yates commented on the Rowntree’s ice lollies saying, "Rowntree’s is all about delivering joy through bold, fruity flavours and our 2026 launches push this even further. We know consumers are looking for fun, uplifting treats they can rely on and Fruit Explosion brings a genuinely unique twist to the freezer with its soft fruit juice core. While Berry Pastille taps into the popularity of one of the category’s most loved products”.
What Makes This Trend Stand Out
- Dual-flavor Frozen Confections
- The dual-flavor profile of the ice lollies introduces an exciting sensory experience in frozen treats, setting a disruptive benchmark in the candy industry.
- Liquid-core Sweets
- Innovative use of a liquid core in frozen lollies opens up novel possibilities for texture and flavor combinations in confectionery.
- Candy-inspired Cooling Treats
- The fusion of traditional candy flavors with the cooling aspect of ice lollies creates a refreshing niche in the summer treat market.
Sectors Adopting This
- Frozen Dessert Industry
- Incorporating bold flavors and new textures in frozen desserts presents vast opportunities for excitement and differentiation in a mature market.
- Confectionery Industry
- Merging confectionery elements like liquid fillings with frozen snacks pushes the boundaries of traditional candy products.
- Retail Grocery Sector
- Introducing novel frozen treats with broad consumer appeal offers grocers innovative products to entice shoppers and boost summer sales.
