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Millennial-Targeted Board Games

These New Hasbro Board Games Modernize Classic Titles

— October 13, 2018 — Life-Stages
This new collection of Hasbro board games are sure to be a hit amongst Millennials who are seeking a humorous pastime to enjoy with friends and/or family.

Created with the rising popularity of adult tabletop games, the board games are new versions of classic titles, including 'Clue: What Happened Last Night? Lost in Vegas,' 'Game of Life: Quarter Life Crisis,' 'Mystery Date: Catfished,' 'Botched Operation,' and 'Sorry! Not Sorry.' The board games are all distinctly hilarious parodies of the originals and address the increasing number of nostalgic Millennial consumers who are looking for engaging entertainment and enjoy a touch of self-deprecating humor.

The funny parody series of Hasbro board games are available for purchase at Target locations.
Trend Themes
1. Rise of Adult Tabletop Games - There is a growing interest among Millennials in adult tabletop games, creating opportunities for innovative game designs and concepts.
2. Nostalgia-driven Consumer Market - Millennial consumers are increasingly seeking nostalgic experiences, opening up possibilities for businesses to capitalize on the trend by modernizing classic products.
3. Self-deprecating Humor as Entertainment - The popularity of board games with self-deprecating humor suggests a market for creative and humorous forms of entertainment that resonate with Millennials.
Industry Implications
1. Toy and Game Industry - With the rise of adult tabletop games and the demand for modernized classics, the toy and game industry can explore innovative concepts to cater to Millennial consumers.
2. Retail Industry - The availability of the Hasbro board games at Target locations highlights the potential for retailers to tap into the Millennial market by offering modern and humorous versions of popular products.
3. Entertainment Industry - The success of board games with self-deprecating humor suggests opportunities for the entertainment industry to develop comedy-centered experiences that resonate with Millennial consumers.
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