These livestreaming innovations range from record-breaking gaming broadcasts to exclusive eSports partnerships. A standout -- YouTube user elrubiusOMG's recent Fortnite livestream -- was a record-breaking event that brought in over a million viewers on the popular video platform, while news of a recent partnership deal with Immortals and Mountain Dew has excited eSports fans. The soft drink company and California-based eSports team will collaborate on upcoming content alongside major film studio Lionsgate.
Other livestreaming innovations to note include tech hardware examples like the URSA Broadcast camera -- offering crisp, high-definition footage for a fraction of the price -- along with the Insta360 Pro 2 camera, helping capture 360-degree footage and supporting "live streaming in 4K in 3D and mono formats."
FabFitFun's QVC-style subscription box live show and Petcube new pet social network app round off this list and speak to consumers' growing desire for niche and relatable content that is live-streamed by content creators.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
