The recent Victoria Beckham SS19 show made history by being the first live stream carried by the newly renovated Piccadilly Lights, preceded by a video looking back at the brand's first 10 years. The show was particularly special given that these fall shows mark the 10-year anniversary of the Victoria Beckham brand, with the live stream serving as an official celebration of this milestone. The show took place at a venue on Dover Street as part of London Fashion Week.
Post-show, each look from the Victoria Beckham SS19 collection is available for pre-order on the brand's website. The web page features a replay of the monumental show, with each of the 31 looks from the show available for view and individually priced below.
Key Themes Behind This Trend
- Shoppable-livestreamed-catwalks
- The trend of livestreaming fashion shows and enabling viewers to shop the runway looks in real-time presents an opportunity for fashion brands to engage with a wider audience and increase sales.
- Digital-experiential-marketing
- The use of livestreamed fashion shows as a marketing tool and interactive digital experience allows brands to create a unique and immersive connection with their customers, driving brand awareness and loyalty.
- Celebration-of-brand-milestones
- The trend of brands using livestreamed events to celebrate significant milestones provides an opportunity to showcase achievements and engage with customers in a memorable and impactful way.
Where This Applies
- Fashion
- The fashion industry can embrace shoppable livestreamed catwalks to revolutionize the way consumers experience fashion shows and increase sales through real-time purchasing options.
- Digital-advertising
- The digital advertising industry can capitalize on livestreamed fashion shows to create innovative and interactive campaigns that capture the attention of a global audience and drive brand engagement.
- Event-management
- The event management industry can adapt to the growing trend of livestreamed fashion shows by offering specialized services for seamless online production, enabling brands to reach a larger audience and create memorable experiences.
