Celebrities have always turned to social media to promote upcoming projects, but Nicki Minaj's snapchat filter is taking this concept and making it even more engaging than before.
Now, fans of the singer can get up close and personal with a new AR filter that immerses the viewer in a 360 degree portal of the new 'QUEEN' album. The portal re-creates Minaj's album artwork and features a pyramid with the album information written on it. Minaj's 'Chun-Li' plays in the background. From there, users can click the 'shop' button which will re-direct them to a page where they can purchase a 'Queen' necklace.
Nicki Minaj's snapchat filter speaks to the role that new technology can play across different industries.
Image credit: Snapchat