Asics partnered with Foot Locker on its 'Welcome to the Dojo' line and to celebrate, the two brands created a series of shoppable videos which featured immersive content.
The five-episode animated series follows the lead character, The Sneaker Samurai, who is on a mission to retrieve his Asics gear. While on the quest, the character meets celebrities like Luka Sabbat, Princess Nokia and YFN Lucci. After each video finishes, the viewer will have the opportunity to shop the featured clothing directly. The videos are available on the brands' YouTube and Instagram pages.
Branded social media content is aiding Asics and Foot Locker in reaching a younger demographic, while offering consumers more immersive or interactive experiences.