Asics partnered with Foot Locker on its 'Welcome to the Dojo' line and to celebrate, the two brands created a series of shoppable videos which featured immersive content.
The five-episode animated series follows the lead character, The Sneaker Samurai, who is on a mission to retrieve his Asics gear. While on the quest, the character meets celebrities like Luka Sabbat, Princess Nokia and YFN Lucci. After each video finishes, the viewer will have the opportunity to shop the featured clothing directly. The videos are available on the brands' YouTube and Instagram pages.
Branded social media content is aiding Asics and Foot Locker in reaching a younger demographic, while offering consumers more immersive or interactive experiences.
What Makes This Trend Stand Out
- Shoppable Animated Apparel Videos
- The use of animated shoppable videos to promote apparel creates a more engaging and interactive experience for consumers, potentially increasing sales.
- Branded Social Media Content
- Creating branded social media content provides companies with a unique opportunity to interact with younger consumers on a platform they frequent, potentially increasing brand loyalty and sales.
- Collaborative Marketing
- Collaborating with another brand to create a marketing campaign allows for cross-promotion and reaching a wider audience, potentially increasing brand exposure and sales.
Sectors Adopting This
- Apparel
- Incorporating animated shoppable videos into apparel marketing campaigns could be a disruptive innovation opportunity for the industry, creating more interactive and engaging experiences for consumers.
- Marketing/advertising
- Creating more branded social media content and collaborating with other brands to produce marketing campaigns creates opportunities for disruptive innovation in the marketing and advertising industry, potentially increasing engagement and brand awareness.
- Retail
- Using interactive and shoppable content, such as Asics' shoppable animated videos, could potentially increase sales and customer engagement in the retail industry, providing a disruptive innovation opportunity.
