AdAdapted, a Michigan-based advertising software solutions company, has announced the launch of a new ad format called 'AdAdapted Shoppable Video Ads,' which allows brands to implement add-to-cart shoppable video advertisements.
Brands can now use the new solution to create interactive click-to-shop video ads, enabling them to build e-commerce campaigns that are integrated directly into their advertising strategy. Meanwhile, consumers can enjoy the ease of adding products that they see on-screen to their carts, enabling them a frictionless shop-as-you-watch experience.
“AdAdapted Shoppable Video Ads are a natural extension of our Add-It product suite and allow brands to serve high impact, video content to the head of household shoppers at the right time, leading to an increase in both conversions and sales that exceed industry standards," said Mike Pedersen, co-founder and CEO, AdAdapted.
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What's Driving This Trend
- Shoppable Video Ads
- Video ads that allow viewers to directly purchase advertised products, disrupting traditional advertising by increasing conversions and eliminating a separate shopping step.
- Click-to-shop Campaigns
- Campaigns that offer a frictionless shopping experience by allowing users to shop directly from the video ad, disrupting traditional advertising by streamlining the path to purchase.
- Add-to-cart Video Ads
- Video ads that seamlessly integrate an add-to-cart button, disrupting traditional advertising by eliminating the need for viewers to search for the product online.
Who This Affects Most
- E-commerce
- The e-commerce industry can use shoppable video ads to streamline the path to purchase and increase sales by providing users with a convenient shopping experience.
- Advertising
- The advertising industry can use shoppable video ads to increase conversions and improve ROI by providing users with a seamless shopping experience in the same platform where they were initially exposed to the product.
- Digital Marketing
- The digital marketing industry can use shoppable video ads to provide clients with measurable results, as clicks on the add-to-cart button can be directly linked to sales, disrupting traditional advertising by providing measurable ROI.
