Yesterday, during Youtube's Brandcast event, the video streaming giant announced that it is currently developing new features that will make it easier for users to buy from brands directly through the platform. Although Youtube did not reveal too many details regarding the new tools, it sounds like they will align with the company's new e-commerce-focused efforts, which include live stream events and shoppable ads.
In addition, the company discussed the way in which these new features will benefit advertisers by providing them with an additional avenue for connecting with their audiences. A specific feature that Youtube teased was one that will allow two creators to co-host a live stream shopping event on the platform, allowing for a variety of fun and exciting collaboration opportunities.
Image Credit: Youtube
Key Themes Behind This Trend
- Livestream Shopping
- Youtube is developing new features to make it easier for users to buy from brands directly through the platform, including live stream events and shoppable ads.
- Shoppable Ads
- Youtube's new shoppable ads will provide advertisers with an additional avenue for connecting with their audiences and increasing sales.
- Co-hosted Livestream Shopping Events
- Youtube's teased feature of co-hosted live stream shopping events creates collaboration opportunities for creators and brands to engage their audiences in new and exciting ways.
Where This Applies
- E-commerce
- Youtube's new e-commerce-focused efforts, specifically through livestream shopping and shoppable ads, provide disruptive innovation opportunities for e-commerce businesses to expand their reach and sales.
- Digital Advertising
- The added shoppable ads feature provides a new way for advertisers to connect with their audiences, and creates disruptive innovation opportunities for digital advertising agencies.
- Social Media Marketing
- The push towards livestream shopping and co-hosted events creates disruptive innovation opportunities for social media marketing agencies to capitalize on the growing popularity of e-commerce and video content consumption.
