adidas' Fashion 5 Ways Snapchat Shows Links to a Shoppable Experience
Laura McQuarrie — September 5, 2018 — Fashion
References: thecurrentdaily
Over the past few months, Snapchat has been ramping up its social selling features in partnership with several major brands and recently, it played host to a first-of-its-kind in-app fashion show from adidas.
The Fashion 5 Ways show was shared on Snapchat's Discover page recently, giving social media users the chance to get their hands on the adidas Originals Falcon W style with ease. By swiping up within the app, users were taken to a Shopify page where the footwear style could instantly be purchased.
Fashion 5 Ways is a show that specifically targets young female women between the ages of 13 to 24 who want to see the many different ways closet staples, like sneakers, may be worn.
The Fashion 5 Ways show was shared on Snapchat's Discover page recently, giving social media users the chance to get their hands on the adidas Originals Falcon W style with ease. By swiping up within the app, users were taken to a Shopify page where the footwear style could instantly be purchased.
Fashion 5 Ways is a show that specifically targets young female women between the ages of 13 to 24 who want to see the many different ways closet staples, like sneakers, may be worn.
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