For just 24 hours after its showing at London Fashion Week, Burberry will be sharing limited-edition Burberry pieces from the debut collection of its new Chief Creative Officer, Riccardo Tisci. These ultra-exclusive new designer items are set to be available to consumers on Instagram, WeChat and the brand's flagship location in London. As Burberry describes, "this will be the first time the brand has created a bespoke digital selling experience for their social channels."
Those who are able to visit the brick-and-mortar store will be treated to a space that has been completely reimagined for the 24-hour product releases.
The new collection from Burberry that will be shown as part of London Fashion Week is a significant one, as it marks the start of the brand no longer using real fur.