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16 Unconventional Brand Representatives

From Crossover QSR Mascots to Male Nail Polish Ambassadors

— June 28, 2019 — Marketing
To appeal to a new generation of consumers, companies are experimenting with different brand representatives, some of which defy category norms and others that are not actually human at all. With a different ambassador or spokesperson, brands have the potential to reach and engage consumers as never before.

At the same time a number of beauty brands that produce nail polish, skincare and a variety of other cosmetics are now welcoming male brand ambassadors, a range of other brands are experimenting with entirely digital brand representatives that are computer-generated or powered by AI capabilities.

To kick off the launch of a new crossover menu item, KFC recently welcomed Cheetos' Chester Cheetah to take on the role of its iconic Colonel Sanders mascot.
6.3
Score
Popularity
Activity
Freshness
16
Gender Barrier-Breaking Colonels
Gender Barrier-Breaking Colonels
Reba McEntire is the First Female to Play KFC's Colonel Sanders
<
15
Canine Brand Ambassadors
Canine Brand Ambassadors
BUSH'S Spokes-Dog Duke Now Has His Own Instagram Account
<
14
Male Skincare Ambassadors
Male Skincare Ambassadors
Jonathan Van Ness is the Face of Biossance's Squalane Skincare
<
13
Emu Insurance Mascot Ads
Emu Insurance Mascot Ads
Liberty Mutual Insurance's 'The Board' Ad Features LiMu Emu
<
12
Male Nail Polish Ambassadors
Male Nail Polish Ambassadors
Jonathan Van Ness of 'Queer Eye' is Essie’s First Male Ambassador
<
11
Crossover QSR Mascots
Crossover QSR Mascots
Chester Cheetah is the New Face of KFC, Taking on the Role of the Colonel
<
10
AI Brand Spokespersons
AI Brand Spokespersons
SK-II's 'Yumi' is an AI-Powered Digital Human Ambassador
<
9
Mature Cosmetic Ambassadors
Mature Cosmetic Ambassadors
CoverGirl's Newest Ambassador is 69-Year-Old Maye Musk
<
8
Virtual Influencer Footwear Campaigns
Virtual Influencer Footwear Campaigns
Ugg's 40th Anniversary Campaign Stars CGI Model Lil Miquela
<
7
Chic Hyper-Realistic Digital Avatars
Chic Hyper-Realistic Digital Avatars
Bermuda is the Fully Digitized Entity Behind @Bermudaisbae
<
6
Male Cosmetic Ambassadors
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
<
5
Fictitious Brand-Representing Influencers
Fictitious Brand-Representing Influencers
Lil Wavi is a Digital Human with a Scandalous Attitude
<
4
Millennial-Targeted CGI Mascots
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
<
3
Virtual Luxury Fashion Models
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
<
2
Personified Brand Avatars
Personified Brand Avatars
The 3D Virtual Fashion Avatar 'Daisy' Helps Consumers Connect with YOOX
<
1
Digital Influencer Fashion Collaborations
Digital Influencer Fashion Collaborations
Lil Miquela Showcases an Exclusive T-Shirt by Barneys
<