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16 Unconventional Brand Representatives

From Crossover QSR Mascots to Male Nail Polish Ambassadors

— June 28, 2019 — Marketing
To appeal to a new generation of consumers, companies are experimenting with different brand representatives, some of which defy category norms and others that are not actually human at all. With a different ambassador or spokesperson, brands have the potential to reach and engage consumers as never before.

At the same time a number of beauty brands that produce nail polish, skincare and a variety of other cosmetics are now welcoming male brand ambassadors, a range of other brands are experimenting with entirely digital brand representatives that are computer-generated or powered by AI capabilities.

To kick off the launch of a new crossover menu item, KFC recently welcomed Cheetos' Chester Cheetah to take on the role of its iconic Colonel Sanders mascot.
8.2
Score
Popularity
Activity
Freshness
16
Canine Brand Ambassadors
Canine Brand Ambassadors
BUSH'S Spokes-Dog Duke Now Has His Own Instagram Account
<
15
Male Skincare Ambassadors
Male Skincare Ambassadors
Jonathan Van Ness is the Face of Biossance's Squalane Skincare
<
14
Gender Barrier-Breaking Colonels
Gender Barrier-Breaking Colonels
Reba McEntire is the First Female to Play KFC's Colonel Sanders
<
13
Emu Insurance Mascot Ads
Emu Insurance Mascot Ads
Liberty Mutual Insurance's 'The Board' Ad Features LiMu Emu
<
12
Male Nail Polish Ambassadors
Male Nail Polish Ambassadors
Jonathan Van Ness of 'Queer Eye' is Essie’s First Male Ambassador
<
11
Crossover QSR Mascots
Crossover QSR Mascots
Chester Cheetah is the New Face of KFC, Taking on the Role of the Colonel
<
10
AI Brand Spokespersons
AI Brand Spokespersons
SK-II's 'Yumi' is an AI-Powered Digital Human Ambassador
<
9
Virtual Influencer Footwear Campaigns
Virtual Influencer Footwear Campaigns
Ugg's 40th Anniversary Campaign Stars CGI Model Lil Miquela
<
8
Chic Hyper-Realistic Digital Avatars
Chic Hyper-Realistic Digital Avatars
Bermuda is the Fully Digitized Entity Behind @Bermudaisbae
<
7
Mature Cosmetic Ambassadors
Mature Cosmetic Ambassadors
CoverGirl's Newest Ambassador is 69-Year-Old Maye Musk
<
6
Personified Brand Avatars
Personified Brand Avatars
The 3D Virtual Fashion Avatar 'Daisy' Helps Consumers Connect with YOOX
<
5
Fictitious Brand-Representing Influencers
Fictitious Brand-Representing Influencers
Lil Wavi is a Digital Human with a Scandalous Attitude
<
4
Virtual Luxury Fashion Models
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
<
3
Millennial-Targeted CGI Mascots
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
<
2
Male Cosmetic Ambassadors
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
<
1
Digital Influencer Fashion Collaborations
Digital Influencer Fashion Collaborations
Lil Miquela Showcases an Exclusive T-Shirt by Barneys
<