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Mature Cosmetic Ambassadors

CoverGirl's Newest Ambassador is 69-Year-Old Maye Musk

— October 4, 2017 — Fashion
Over the years, Maye Musk (Elon Musk's mother) has made a name for herself as a model, dietitian and nutritionist with two master’s degrees—and now, the 69-year-old is also being recognized as the newest CoverGirl ambassador.

This year, CoverGil previously announced two diverse ambassadors: James Charles—its first-ever cover boy—and Muslim beauty blogge Nura Afia. As Musk says: "I’m turning 70 in April of next year. I think that women will be really inspired to see that even at 69 you can get a beauty campaign." In continuing to diversify the representatives that it chooses as the face of its company, CoverGirl strengthens its commitment to more authentic and inclusive representations of beauty.

Over the last few years, Musk has been the feature of magazine covers, brand campaigns and high-end editorials.


Image Credit: Covergirl
Trend Themes
1. Age-inclusive Representation - The trend of featuring mature models and ambassadors in beauty campaigns creates disruptive innovation opportunities for brands to cater to the growing population of older consumers who seek relatable role models.
2. Diverse Brand Ambassadors - The trend of selecting diverse brand ambassadors, such as CoverGirl's first-ever cover boy and Muslim beauty blogger, opens up disruptive innovation opportunities for companies to tap into niche markets and connect with underrepresented consumers.
3. Authentic and Inclusive Beauty - The trend of prioritizing authentic and inclusive representations of beauty in brand campaigns provides disruptive innovation opportunities for businesses to challenge traditional beauty standards and appeal to a wider range of consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of age-inclusive representation to develop innovative products specifically tailored to the needs and preferences of older consumers, promoting their beauty and self-confidence.
2. Fashion - The fashion industry can embrace the trend of diverse brand ambassadors to create disruptive innovation in advertising and marketing, showcasing inclusivity and empowering individuals from different backgrounds.
3. Media and Advertising - The media and advertising industry can capitalize on the trend of authentic and inclusive beauty by redefining beauty standards, featuring diverse models, and promoting body positivity to resonate with modern consumers.
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