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Top 100 Activism Trends in 2017

From Activist-Friendly Hotels to Card Game Holiday Campaigns

— January 28, 2018 — Eco
Activism trends in 2017 have afforded those who are involved in social justice or environmental campaigns a diverse range of options when it comes to supporting their beliefs and the causes or businesses that align with those beliefs.

Thanks to social media and its ability to join people together, there are now a vast number of spaces – both digital and in the physical world – in which activists are able to collect and mobilize in order to achieve their various goals. Examples from this past year include the Eaton Hotel, a space designed specifically for activists to gather in, and the Social Action Project, which analyzes the emojis that people use on Facebook to determine which causes they might want to align themselves with.

With the United States' recent political turmoil and controversies, brands are beginning to do their part in contributing to positive changes in the country's political and social spheres. Examples include 'Cards Against Humanity Saves America' and 'Trump Paper' – a toilet paper brand created by Antonio Battaglia that donates money to migrants and individuals who have been deported from the U.S.
7.3
Score
Popularity
Activity
Freshness
100
Card Game Holiday Campaigns
Card Game Holiday Campaigns
Cards Against Humanity Saves America is a Political Campaign
<
99
Employee-Friendly Architecture Certifications
Employee-Friendly Architecture Certifications
'Just Design' Recognizes Good Labor Practices
<
98
Inclusive Lunchtime Campaigns
Inclusive Lunchtime Campaigns
Whirlpool's Every Day, Care Helps a Syrian Girl Fit In at Lunchtime
<
97
Immigration Tribute Ads
Immigration Tribute Ads
The Bazta Arpaio Ad Invoked an Ad from the 60s to Make a Political Point
<
96
Celebrity Pet-Neutering Campaigns
Celebrity Pet-Neutering Campaigns
George Lopez Wants to Reduce the Number of Animals in Shelters
<
95
Riverside LGBT Memorials
Riverside LGBT Memorials
The LGBT Memorial Commission has Released a Concept for Hudson River Park
<
94
Women's March Campaigns
Women's March Campaigns
The '#WhyIMarch' Campaign Shows Women Speaking Up
<
93
LGBT Latin Festivals
LGBT Latin Festivals
This Miami Festival is Aimed at Creating a Fun, Inclusive Space for Visitors
<
92
LGBT Streaming Platforms
LGBT Streaming Platforms
WOW Presents Plus is a SVOD Service with a Focus on LGBT Programming
<
91
Hispanic Emoji Apps
Hispanic Emoji Apps
The Los Emoji App Offers 100 Different Mobile Phone-Friendly Icons
<
90
Inclusive Sporting Events
Inclusive Sporting Events
Toronto's Invictus Games 2017 Event Celebrates Wounded Warriors
<
89
Eco-Friendly Shirt Re-Designs
Eco-Friendly Shirt Re-Designs
KITH Women's Sporty & Rich Tee Has Undergone a Green Re-Design
<
88
Female-Focused Cannabis Webseries
Female-Focused Cannabis Webseries
'Queens of the Stoned Age' is a New Web Series from Merry Jane
<
87
Emoji Activism Extensions
Emoji Activism Extensions
This Social Action Project Shows How to Get Involved with World Issues
<
86
Gender-Neutral Change Rooms
Gender-Neutral Change Rooms
Topshop Adjusted Its Policy to Give All Consumers a Safe Space
<
85
Civil Unrest Ad Spots
Civil Unrest Ad Spots
Pepsi and Kendall Jenner's New Commercial Uses Activism to Sell Soft Drinks
<
84
Feminist Fashion Campaigns
Feminist Fashion Campaigns
This Dior Campaign Film States "WE SHOULD ALL BE FEMINISTS"
<
83
Artist-Led Community Development Initiatives
Artist-Led Community Development Initiatives
ReadyGo Connects Local Governments with Artists
<
82
Inclusive Celebratory Hair Ads
Inclusive Celebratory Hair Ads
Pantene's New 'Gold Series' is Accompanied by an Empowering Ad
<
81
Inclusive Integrated Clothing Stores
Inclusive Integrated Clothing Stores
Project Gravitas is Eliminating the Plus Size Division
<
80
Humanitarian Beauty Brand Pledges
Humanitarian Beauty Brand Pledges
Illamasqua Asks People to Read a Message Before Purchasing Items
<
79
LGBT Disney Shows
LGBT Disney Shows
A 'Doc McStuffins' Episode Featured Same-Sex Parents
<
78
Celebrity Direct-to-Consumer Fashions
Celebrity Direct-to-Consumer Fashions
Danielle Brooks' 'Tria Collection' is Stylish and Inclusive
<
77
Renegade Condo Billboards
Renegade Condo Billboards
'The Cigar Factory' Brands Itself as a Revolutionary Place to Live
<
76
Climate Change Beer Campaigns
Climate Change Beer Campaigns
BrewDog's New Beer Encourages Drinkers to Make Earth Great Again
<
75
Crowdplanted Vineyard Projects
Crowdplanted Vineyard Projects
The Urban Vineyard Project Wants to Be the Biggest In the World
<
74
Fruity Smartphone Accessories
Fruity Smartphone Accessories
The Banana Phone Connects to Smartphones via Bluetooth
<
73
Local Protest Recordings
Local Protest Recordings
'Protests and Politics' is Part of the 'Cities and Memories' Collection
<
72
Crowdsourced Activism Apps
Crowdsourced Activism Apps
The Resist App Attaches Activist Actions to Distressing News Stories
<
71
Eco-Friendly Wastewater Biofuels
Eco-Friendly Wastewater Biofuels
Waste From Olive Oil Production Can Be Recycled Into Fertilizer
<
70
Diverse Foundation Campaigns
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
<
69
Marijuana Protest Pop-Ups
Marijuana Protest Pop-Ups
The Crave Collective Set Up a Grow Room in Australia to Make a Statement
<
68
Activist-Friendly Hotels
Activist-Friendly Hotels
The Eaton Hotel Caters to Those Looking to Create Social Change
<
67
Hispanic Heritage College Caps
Hispanic Heritage College Caps
These College Baseball Caps are Inspired by Hispanic Heritage
<
66
Charitable Pop-Up Wedding Chapels
Charitable Pop-Up Wedding Chapels
The Drake Hotel Will Help Eight Couples Tie the Knot
<
65
Recycled Plastics Aquatic Wear
Recycled Plastics Aquatic Wear
PINKFISH is Targeted at Consumers Who Enjoy Underwater Activities
<
64
Traveling Doll Brands
Traveling Doll Brands
Journey Girls' Dolls are Marketed as "Best Friends" Who Travel Together
<
63
Women-Only Film Screenings
Women-Only Film Screenings
The Alamo Drafthouse is Holding All-Female Screenings of 'Wonder Woman'
<
62
Upcycled Flat-Pack Furniture
Upcycled Flat-Pack Furniture
Pentatonic Creatively Repurposes Waste to Disrupt Consumption Culture
<
61
Heritage-Highlighting Library Resources
Heritage-Highlighting Library Resources
The Google-Launched 'Latino Cultures' Diversifies the Web
<
60
Inclusive Cannabis Expos
Inclusive Cannabis Expos
The lift Cannabis Expo Explores the Different Faces Behind the Industry
<
59
Sustainable Seafood Sub-Brands
Sustainable Seafood Sub-Brands
Norebo Has Unveiled a More Eco-Friendly Brand of Seafood
<
58
LGBT Self-Defense Classes
LGBT Self-Defense Classes
This Brazilian Martial Arts School Helps Women and LGBT People
<
57
Luminous Environmental Activism
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
<
56
Politically Charged Protest Flags
Politically Charged Protest Flags
This Flag Project Combines Connectivity and Activism with Art
<
55
Recycled Plastic Shampoo Bottles
Recycled Plastic Shampoo Bottles
Head & Shoulders' New Packaging is Made with Plastic from Beaches
<
54
Feminist Cannabis Communities
Feminist Cannabis Communities
'Cannabis Feminist' Unites Businesswomen in Cannabis for Health
<
53
Naturally Derived Body Washes
Naturally Derived Body Washes
The Soaper Duper Collection Contains Mostly Natural Ingredients
<
52
Reproductive Rights Zines
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
<
51
Eco-Friendly Drugstore Cosmetics
Eco-Friendly Drugstore Cosmetics
Unilever's Love Beauty and Planet Line Uses Recycled Packaging
<
50
DIY Soap Makers
DIY Soap Makers
'Re-Q' Recycles Old Soap and Water into Brand New Bars
<
49
Feminist Constellation Installations
Feminist Constellation Installations
'Unseen Stars' Turned 12 Scientists into Constellations
<
48
Feminist Card Games
Feminist Card Games
The Nasty Feminist Game Functions as a Playful Political Statement
<
47
Digitally Defaced Sculptures
Digitally Defaced Sculptures
Sebastian Errazuriz Created a Graffiti-Covered Sculpture in Protest
<
46
Anti-Weapon Activism Shorts
Anti-Weapon Activism Shorts
'Slaughterbots' Imagines a New Weapon That Might Not Be Far Off
<
45
Female Empowerment Print Magazines
Female Empowerment Print Magazines
The Wing Released a Biannual Magazine Titled 'No Man's Land'
<
44
Fit-Focused Nude Bra Collections
Fit-Focused Nude Bra Collections
ThirdLove Bras Now Feature an Inclusive Nude Range
<
43
Eco Dishwashing Bottles
Eco Dishwashing Bottles
The Fairy Ocean Plastic Bottle is Made with All Recycled and Ocean Plastic
<
42
Charitable Political Toilet Papers
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
<
41
Gay Rights Dance Parties
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
<
40
Recycled Active Balancing Boards
Recycled Active Balancing Boards
The Plane Was Designed for People Who Use Standing Desks
<
39
Upcycled Coastal Holiday Decorations
Upcycled Coastal Holiday Decorations
The Town of La Oliva Has Turned Waste into Decorations
<
38
Feminist Art Exhibitions
Feminist Art Exhibitions
Women Designers Used Art Share Perspectives at This All-Female Art Show
<
37
Activist Card Games
Activist Card Games
'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
<
36
Gender-Neutral K-Beauty Brands
Gender-Neutral K-Beauty Brands
Panacea is an Inclusive, Simplified Skincare Line for All People
<
35
Designer Disability Collections
Designer Disability Collections
Tommy Hilfiger Expanded Its Range of Clothing for Disabled People
<
34
Sustainable Prefab Homes
Sustainable Prefab Homes
This Home Was Made Using Only Recyclable and Reusable Materials
<
33
Protective Urban Consumer Purses
Protective Urban Consumer Purses
The 'Shield Satchel' Offers Protection in the Event of Danger
<
32
Anti-Trump Chocolate Bars
Anti-Trump Chocolate Bars
The Not My President Candy Bars Support Social Organizations
<
31
Female Empowerment Co-Working Spaces
Female Empowerment Co-Working Spaces
The Riveter Aims to Support Working Women
<
30
Prescription Bottle Lamp Shades
Prescription Bottle Lamp Shades
This Whimsical Lamp was Upcycled from Empty Prescription Bottles
<
29
Upcycled Lipstick Boxes
Upcycled Lipstick Boxes
Axiology's Lipstick Packages Repurpose Paper Collected in Bali
<
28
Inclusive Card Game Redesigns
Inclusive Card Game Redesigns
Mattel's Uno Cards Now Feature Color Icons for Colorblind Players
<
27
Recycled Ocean Plastic Swimwear
Recycled Ocean Plastic Swimwear
H&M's Brand 'Weekday' Makes Swim Apparel from Ocean Plastic
<
26
Liberating Feminist Fashion Lines
Liberating Feminist Fashion Lines
This Line Fuses 1890s Fashion with Modern Female Cyclists
<
25
Feminist Clothing Companies
Feminist Clothing Companies
The Outrage Donated All Proceeds From Their Pantsuit Nation Line to PP
<
24
Branded Sportswear Hijabs
Branded Sportswear Hijabs
Nike Created the Pro Hijab for Female Muslim Athletes
<
23
Interactive Inclusive Museums
Interactive Inclusive Museums
This Museum Celebrates All Forms of American Writing
<
22
Biopolymer Plastic Bottles
Biopolymer Plastic Bottles
Raepak's Biopolymer Bottles are Manufactured from Sugarcane Waste
<
21
Body-Positive Doll Collections
Body-Positive Doll Collections
The New Barbie Fashionistas Collection Features Diverse Body Types
<
20
Upcycled Organizational Storage
Upcycled Organizational Storage
Arup's 'GOLDBORNE' Range Was Made from Repurposed Milk Bottles
<
19
Inclusive Emoji Updates
Inclusive Emoji Updates
Apple's Most Emoji Recent Update Shows a Woman Breastfeeding
<
18
Tampon Delivery Systems
Tampon Delivery Systems
Tampon Delivery Concept 'mCycle' Turns Sanitary Products into Compost
<
17
Recycled Plastic Bottle Furniture
Recycled Plastic Bottle Furniture
The 'Nook' PET Felt Chair is Made from Upcycled Materials
<
16
In-Store Diversity Campaigns
In-Store Diversity Campaigns
Sephora Hired Its Own Employees to Model for Its Latest Holiday Ads
<
15
Gender-Fluid Product Lines
Gender-Fluid Product Lines
App Makers Toca Boca Debut Gender Neutral Products for Kids
<
14
Transgender Doll Toys
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
<
13
Upcycled Coffee Cup Stationery
Upcycled Coffee Cup Stationery
'Extract' is a Line of Paper Stationery Made from Coffee Cups
<
12
Versatile Eco-Friendly Towels
Versatile Eco-Friendly Towels
The Nomadix Towel is Eco-Conscious in Both Material and Design
<
11
Protest-Inspired Public Benches
Protest-Inspired Public Benches
'Riot of Color' Was Inspired by the 2011 London Riots
<
10
Pride-Supporting Fashion Campaigns
Pride-Supporting Fashion Campaigns
Everlane Spotlighted Hari Nef in Its Celebratory Editorial
<
9
Eco-Friendly Emergency Tents
Eco-Friendly Emergency Tents
The 'Lattice Tent' Supports Plant Growth After Use
<
8
Male Cosmetic Ambassadors
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
<
7
Inclusive Child Clothing Lines
Inclusive Child Clothing Lines
Cat and Jack Designed Adaptive Clothing for Kids with Disabilities
<
6
Age-Positive Modeling Agencies
Age-Positive Modeling Agencies
Australia's Silver Fox Management Exclusively Hires Mature Models
<
5
Symbolic Feminist Necklaces
Symbolic Feminist Necklaces
The Shattered Glass Ceiling Necklace Symbolizes Female Empowerment
<
4
Barbie Streetwear Collections
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
<
3
American Identity-Inspired Apparel
American Identity-Inspired Apparel
This New Opening Ceremony Collection Features Powerful Messages
<
2
Feminist Activism Apparel
Feminist Activism Apparel
The 'Tory's Angry Uterus Tee' Supports Women's Health Funding
<
1
Empowering Inclusive Runways
Empowering Inclusive Runways
The Chromat Spring RTW Show Featured a Diverse Cast of Models
<