'The Cigar Factory' Brands Itself as a Revolutionary Place to Live

 - Aug 2, 2017
References: thecigarfactorybs3 & adweek
These revolutionary condo billboards use an iconic image of Cuban revolutionary Che Guevara.

'The Cigar Factory' in Bristol is a mixed-use development that calls itself "a revolutionary place to live and work." An image of Guevara is posted on a billboard outside of the building that features the political figure with a cigar in his mouth to represent The Cigar Factory.

Controversial marketing techniques are often great ways to generate buzz and interest around a product. This revolutionary condo marketing scheme has created a stir on social media. Some believe it is disrespectful to use the image of the Marxist activist for a condo advertisement and others are simply offended by the image of Guevara. Either way, the billboard has garnered quite a bit of attention for the condo/office space development that will likely contribute to condo sales.