These new SURREAL cereal billboards are a cheeky marketing endeavor by the brand that takes a decidedly lazy approach to help convey a sense of camaraderie with consumers this month.
The billboards include a series of intentionally lazy advertisements that showcase Microsoft Word Art, spelling mistakes and more. Each ad is paired with the phrase "Can't be bothered this month? Neither can we," which makes reference to the quintessential tradition of making a new years resolution to eat better or work out more. The ads also feature screenshot images of the products that almost appear as an afterthought to further reinforce the tongue-in-cheek nature of the campaign.
The new SURREAL cereal billboards can be observed in the UK.
Image Credit: SURREAL
What's Driving This Trend
- Lazy Marketing Campaigns
- Opportunity for brands to connect with consumers by embracing laziness and humor in advertising.
- Cheeky Advertising Strategies
- Brands can create a sense of camaraderie with consumers by using tongue-in-cheek tactics that poke fun at societal norms.
- Quirky Product Promotion
- Utilizing unconventional and intentionally lazy advertisements can generate intrigue and capture consumer attention.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can leverage lazy and surreal marketing campaigns to engage consumers and stand out in a saturated market.
- Advertising and Marketing
- Advertising agencies can explore cheeky and humorous strategies to help brands create unique and memorable campaigns.
- Creative Design
- Designers and artists have an opportunity to showcase their creativity by incorporating surreal elements and unconventional techniques in advertisements.
