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Mary Van Puymbroeck

Research Advisor at Trend Hunter
Articles
788
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Toronto Ontario
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Mar 2017
After graduating with Honors from the University of Waterloo, I joined the Trend Hunter team as a member of the Editorial department. My insatiable curiosity and customer service experience then brought me to the Client Relations team where I now write custom trend reports for some of the worlds leading brands. Fashion and lifestyle trends are my jam but I'm a sucker for a good tech or marketing idea. I also love to run fast, mostly so I can eat more chips.
What's your favorite accomplishment?
Running the Scotiabank Waterfront Half Marathon with my best friend.
How do you define cool?
It's a social construct. The people have the power!
What is your secret to uncovering trends?
Going out into the world, experiencing everything my community has to offer.
How do you reset to be creative?
I hang out with my dog and cat who hate one another but love me :)
Holiday Cooking Events
Holiday Cooking Events
Chef Clodagh McKenna and Guinness Hosted an Interactive Cooking Event
As we dive into the holiday season, Guinness Canada has partnered with cookbook author, lifestyle specialist and celebrity Chef Clodagh McKenna to share her expert tips on how to host a warm,... MORE
Millennial-Inspired Media Re-Brands
Millennial-Inspired Media Re-Brands
Heineken Releases Its New Millennial-Inspired Brand Strategy
It comes as no surprise that many consumer-facing brands have had to reassess their brand strategy when it comes to communication with socially-aware Millennials. After realizing that their brand... MORE
Customizable Mystic Phone Cases
Customizable Mystic Phone Cases
Google Has Partnered With the Broadbent Sisters for its Live Cases
Toronto-based artist duo, The Broadbent Sisters, have collaborated with Google to release a collection of 12 Live Cases featuring some of what is sure to be the pair’s most iconic works.... MORE
Contactless Ice Cream Trucks
Contactless Ice Cream Trucks
Barclaycard's 'Contactless Cones' Pay & Pour in 60 Seconds
Barclaycard has unveiled its ‘Contactless Cones’ promotion in celebration of ten years of contactless payment. Barclaycard has teamed up with ‘One Coronetto’ ice cream... MORE
Stockholm-Inspired Luggage
Stockholm-Inspired Luggage
The Away x Rashida Jones Collection is Inspired by Scandinavian Design
Hard-case luggage company ‘Away’ has teamed up with Rashida Jones to create a collection of Stockholm-inspired luggage. The collection features three new hues of the business-ready... MORE
Revived Victorian Interiors
Revived Victorian Interiors
The Cast Iron House by Shigeru Ban Seamlessly Blends Old and New
Tribeca’s ‘Cast Iron House’ comes to life with its revived Victorian interiors. Cast Iron House contains 11 duplex apartments and two penthouse suites. Designed by the Japanese... MORE
Vlogger-Created Fashion Lines
Vlogger-Created Fashion Lines
YouTuber Jenn Im Launched an Affordable Clothing Collection
YouTuber Jenn Im has officially launched her clothing collection, ‘Eggie.’ Im’s fans know and love the vlogger for her eclectic style and thrift store shopping hacks. After years... MORE
Inclusive Breastfeeding Apparel
Inclusive Breastfeeding Apparel
Leche Libre Creates Inclusive and Functional Clothes for Mothers
‘Leche Libre’ has launched a ‘Kickstarter’ campaign to fund its new inclusive breastfeeding apparel line. This body positive brand is known for working to empower women by... MORE
First Apartment Decor Collections
First Apartment Decor Collections
'apt by Dormify' Makes Decorating for Small Spaces Easy
‘apt by Dormify’ is the latest homewear collection from Dormify. Dormify is known for delivering affordable and hip decor pieces for college-bound young adults. In an effort to grow... MORE
Shabby Chic Home Collections
Shabby Chic Home Collections
The Pottery Barn Emily & Meritt Collection is Timeless and Versatile
The ‘Pottery Barn Emily & Meritt Collection’ is the latest homewear collaboration between the best friend/ stylist duo and Pottery Barn. Emily Current and Meritt Elliott are... MORE
Digital Airport Retailers
Digital Airport Retailers
Auckland Airport Unveiled Plans to Open a Multi-Retailer Digital Mall
Auckland Airport has unveiled plans for it to open a multi-retailer digital mall. This omni-channel commercial platform will launch in 2018 and will allow passengers to purchase goods from... MORE
Immersive IFE Headsets
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
Air France partnered with tech start-up ‘SkyLights’ to bring passengers immersive in-flight entertainment headsets. SkyLights provided Air France with four immersive headsets that will... MORE
Clever Young Driver Apps
Clever Young Driver Apps
'Safe & Sound' Plays Embarrassing Music When a Teen Drives too Quickly
Toyota has unveiled a clever young driver app that plays embarrassing music when a teen drives poorly. ‘Safe & Sound’ is available on Android devices across Europe. To use it,... MORE
Anecdotal Gambling Commercials
Anecdotal Gambling Commercials
This Commercial for 'Kwiff' is Equal Parts Dark and Comical
The sports betting app ‘Kwiff’ has just unveiled a series of anecdotal gambling commercials that use dark humor to describe the feeling of being ‘Kwiffed.’ Kwiff has a... MORE
Gesture-Controlled VR Suits
Gesture-Controlled VR Suits
e-skin is a Flexible & Camera-Free Shirt for Mixed Reality Experiences
The ‘e-skin’ is a gesture-controlled VR suit that provides an immersive VR experience. Newly launched on Kickstarter, the e-skin shirt doesn’t require the use of a camera or... MORE
Vibrant Cast Editorials
Vibrant Cast Editorials
This Game of Thrones Photoshoot Shows the Cast in a Vivid New Light
Time Magazine has released images of this vibrant cast editorial shoot. These images depict the Game of Thrones cast in vibrant, baroque-inspired scenes. The photographs were shot by the British... MORE
Androgynous Celebrity Fragrances
Androgynous Celebrity Fragrances
Katy Perry's New Fragrance 'INDI' Embraces Individuality
This new androgynous celebrity fragrance from pop star Katy Perry aims to send a message of inclusivity and diversity. Lately, Perry has been experimenting with her public image by seeking out... MORE
Jukebox Juice Makers
Jukebox Juice Makers
Squeeze Box Lets Users Taste Music by Converting A Songs Mood into Taste
Japanese company ‘Nomura,’ has created the world’s first jukebox juice maker. This fancy device tracks the mood of a song and produces a juice with a flavor based on the mood of... MORE
Wedding Day Blowouts
Wedding Day Blowouts
Drybar & Zola Teamed Up to Bring Hairstyles to Wedding Registries
Drybar & Zola have teamed up to bring brides the option to register for a wedding day blowout. Drybar is known for its quick, affordable and consistent blowdry styling services. By partnering... MORE
3-in-1 Utility Hammocks
3-in-1 Utility Hammocks
'The Treeo' Can Convert Between a Hammock, Ground Blanket and Rain Tarp
The Treeo is a three-in-one utility hammock that easily converts from a hammock to a ground blanket and a rain tarp in minutes. Inspired by the drawstring backpacks of the early 2000s, the Treeo... MORE
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
Milk Makeup has unveiled ‘Shades of Femininity,’ a video campaign with Elle magazine that entourages women to be experimental and authentic with their makeup. Milk Makeup is known for... MORE
Built-In Smart Ovens
Built-In Smart Ovens
The June Oven Pro is a Built-In Version of the Intelligent Convection Oven
The ‘June Oven Pro’ is a built-in smart oven that intuitively cooks food. The June Oven Pro is able to identify 25 different kinds of foods and cook them to perfection. It also features... MORE
Film-Inspired STEM Programs
Film-Inspired STEM Programs
'Hidden Figures' Inspired #HiddenNoMore to Promote STEM Diversity
The United States State Department unveiled its plans to launch a film-inspired STEM program. The Fox 2000 film ‘Hidden Figures’ is an Oscar-nominated movie that highlights the heroic... MORE
Flamingo-Shaped Cocktail Cups
Flamingo-Shaped Cocktail Cups
NYC's Loopy Doopy Rooftop Bar Serves Punch in a Giant Flamingo
New York City’s ‘Loopy Doopy Rooftop Bar’ is well-known for its fun and flirty cocktails. To elevate the experience, the NYC hot spot has unveiled the newest addition to its... MORE
Rocket-Shaped Bath Bombs
Rocket-Shaped Bath Bombs
The LUSH Rocket Science Bomb Shoots Stars & Conditioner from Its Tail
The all-new LUSH Rocket Science Bath Bomb delivers an out-of-this-world relaxation experience. This stress-relieving bath bomb features an uplifting mix of bergamot and lemon for an aromatic... MORE
Customizable Denim Designs
Customizable Denim Designs
Noble Denim is Bringing Custom Denim to the Masses with 'DYO Jeans'
‘Noble Denim’ is launching a feature that lets users create their own custom pair of jeans called ‘DYO Jeans.’ This initiative is based on the custom denim service its... MORE
Plumping Lip Primers
Plumping Lip Primers
The New Sara Happ Plump & Prime Lip Treatment Makes Lips Look Airbrushed
‘Sara Happ’ is the brand behind Hollywood’s softest lips and it has just released a new plumping lip primer so fans can achieve an airbrushed lip look at home. The all new ‘... MORE
Cannabis-Infused Waters
Cannabis-Infused Waters
'Pearl2o Creative Water' is a Liquid Edible with No Distinct Flavor
‘Pearl2o Creative Water’ is a cannabis-infused water that is one of the most versatile and marketable edibles on the market today. Pearl2o Creative Water has zero calories,  zero... MORE
Stark Windowless Facades
Stark Windowless Facades
This Seaside House Blocks the View of the Ocean With Concrete Walls
This seaside house in Kanagawa, Japan has been designed with a windowless facade. Its street facing facade consists of three concrete blocks with an a palm tree acting as the focal point. Parking... MORE
Ancient Relic-Inspired Chocolates
Ancient Relic-Inspired Chocolates
Salvatore Spataro's Line of Chocolate Replicates Ancient Tools
Italian architect Salvatore Spataro has created a line of relic-inspired chocolate to celebrate Sicilian culture. As a part of his ‘Design Meets Sicily’ collection, the chocolates have... MORE
Pop Star-Designed Handbags
Pop Star-Designed Handbags
The Easy to Wear Selena Grace Handbag Reflects Easy and Authentic Style
The star of the new Coach x Selena Gomez collection is the Selena Grace handbag. This limited edition collection is the first product release following last year’s announcement of Gomez’... MORE
Virtual Rock Concert Concepts
Virtual Rock Concert Concepts
T-Mobile Has Unveiled Its Plans on How It Will Use 5G Technology
T-Mobile has released a commercial laying out how it plans to use 5G technology in a virtual rock concert concept. The incredible speeds that 5G technology can bring means that mobile carriers... MORE
Living Cost Calculators
Living Cost Calculators
The Cheddar Counter Determines Discretionary Income for Developers
Many cost-of-living calculators can’t act as determinants of discretionary income for those in the tech industry. News headlines can describe inflated silicon valley salaries, but they... MORE
Graffiti-Painted Cars
Graffiti-Painted Cars
Graffiti Artist Rene Turrek Painted This BMW With a 'Joker' Motif
German graffiti artist, Rene Turrek, has reinterpreted this BMW i8 with a ‘Suicide Squad’ twist. Inspired by Jard Leto’s ‘Joker’ character in the blockbuster hit... MORE
Diversity-Promoting Football Iniatives
Diversity-Promoting Football Iniatives
The CFL Has Launched a 'Diversity is Strength' Campagin
These diversity-promoting football t-shirts from the ‘Canadian Football League’ aim to celebrate the contribution of players from different cultures and races. The CFL had plans to... MORE
Left-Handed Soaps
Left-Handed Soaps
'Soap for Lefties' Markets Itself to Excluded Left-Handed People
Whiskey River Soap Co. created a range of specialized soaps and one of those products is a ‘Soap for Lefties.’ This targeted product claims to “smell like the weird scissors”... MORE

Featured Ideas

Smart Electric Scooters
Smart Electric Scooters
The Unu Electric Scooter Delivers Top Speed No Matter the Charge Level
The Unu Electric Scooter is one of the easiest and eco-friendly ways of getting around the city. In keeping with Unu’s promise to deliver a no-maintenance product, each Unu Electric Scooter... MORE
Non-Toxic Liquid Eyeliners
Non-Toxic Liquid Eyeliners
This Clean Liquid Eyeliner from W3ll People is Water-Resistant
The new ‘Expressionist Liquid Eyeliner’ from ‘W3ll People’ is one of the first clean and non-toxic liquid eyeliners on the market. Finding clean and non-toxic cosmetics is a... MORE
Coincidental Discovery Toys
Coincidental Discovery Toys
Sony's 'toio' Lets Kids Build and Play with Robotics
The Sony ‘toio’ is a game console that aims to teach children about coding through coincidental discovery. Motion-controlled rings command tiny robotic cubes to move and interact. The... MORE
Inclusive Drugstore Makeup
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
The Maybelline X Shayla cosmetics collection is Maybelline’s first ever influencer-created cosmetics collection. While the brand is familiar with bringing social media ambassadors on board,... MORE
Restaurant Supplier Apps
Restaurant Supplier Apps
BlueCart for Buyers Lets Restaurants Streamline Their Ordering Process
‘BlueCart for Buyers’ is the ultimate restaurant procurement app. BlueCart is designed to save buyers and sellers time, money and gain more exposure. With BlueCart for Buyers,... MORE
Pink-Colored Pineapples
Pink-Colored Pineapples
These Pineapples Get Their Rosy Hue From Genetic Modification
Del-Monte and Dole have been growing pink-colored pineapples at their plantations in Hawaii and Jamaica. This candy-colored tropical fruit has been genetically modified to contain a chemical... MORE
Boozy Canned Lemonades
Boozy Canned Lemonades
Fishers Island Lemonade's Family Recipe is Over 100 Years Old
Fishers Island Lemonade was created at the Montauk-based bar, The Pequot Inn. This local bar happened to be to only establishment on a seven mile island, and the popularity of its house-made boozy... MORE
Sun-Soaked Oceanside Suites
Sun-Soaked Oceanside Suites
The Redesigned Porto Fira Suites are Inspired by Monastic Simplicity
The redesign of the ‘Porto Fira Suites’ by Interior Design Laboratorium takes inspiration from the site’s historic use. The original building of the 13-suite hotel was operated by... MORE
Conical Sliding Lamps
Conical Sliding Lamps
The Yuh Lamp for Louis Poulsen Slides and Rotates to Adjust Light
Architects ‘GamFratesi’ have designed the ‘Yuh Lamp’ for Danish brand ‘Louis Poulsen.’ The Yuh Lamp is able to slide and rotate its conical shade to adjust light... MORE
Grand Prix Sunglasses Collaborations
Grand Prix Sunglasses Collaborations
Ray-Ban Has Released a Collection with Scuderia Ferrari
In honor of Monaco’s Grand Prix, Ray-Ban has teamed up with Scuderia Ferrari to release a Grand Prix sunglasses collaboration inspired by the elite Formula One team. With striking Ferrari... MORE
Model-Designed Eyewear Collections
Model-Designed Eyewear Collections
Gigi Hadid Has Designed a Special Collection for Vogue Eyewear
Gigi Hadid for Vogue Eyewear is a collection of model-designed frames that was recently released. Celebrity co-branded products are being released every day, and Gigi Hadid is no stranger to such... MORE
S'mores Cake Snacks
S'mores Cake Snacks
The Little Debbie S'mores Cake Rolls are Campfire-Ready
These ‘S’mores Cake Rolls’ from ‘Little Debbie’ are a fun take on the classic ‘Ho Ho.’ This special snack is similar to the Swiss Roll cake, the Ho Ho. But... MORE
Color-Correcting Hair Kits
Color-Correcting Hair Kits
Kérastase Reflection Chromatique Helps to Maintain Hair Color at Home
The new ‘Kérastase Reflection Chromatique’ collection is the first personalized color-correcting care kit from the French hair care brand. This system uses color theory to correct the... MORE
Office Productivity Lamps
Office Productivity Lamps
The FlowLight Uses Keystrokes to Signal Your Busyness to Coworkers
The FlowLight productivity lamp lets co-workers know when you are in the zone and should not be disturbed. Working in an open office can be great for group collaboration, but makes independent... MORE