Mary Van Puymbroeck
Research Advisor at Trend Hunter
Toronto Ontario · Member since Mar 2017
788Published Articles
787.8KArticle Views
After graduating with Honors from the University of Waterloo, I joined the Trend Hunter team as a member of the Editorial department. My insatiable curiosity and customer service experience then brought me to the Client Relations team where I now write custom trend reports for some of the worlds leading brands. Fashion and lifestyle trends are my jam but I'm a sucker for a good tech or marketing idea. I also love to run fast, mostly so I can eat more chips.
Featured Ideas
Wicker Lunch Boxes
This Wicker Lunch Box From Kikkerland is Reminiscent of Picnic LunchesNostalgic Lunch Accessories — Design and create lunch accessories that evoke feelings of nostalgia, adding a playful twist to everyday routines.Healing Herbal Tonics
WanKu's Blend of 20 Herbs is Known as the Andes Mountains Healing WaterHerbal Tonics — The rise of herbal tonics as a natural healing alternative offers an opportunity for companies to develop innovative products with unique blends of herbs and flowers.Wine-Themed Motels
The June Motel Promotes Wine and WellnessWine-themed Hospitality — Wine-themed lodging and activities have become a popular trend in the hospitality industry, providing opportunities for vineyards, hotels, and vacation rentals to collaborate on unique experiences.Geothermal Heating Start-Ups
Google's 'Dandelion' Will Use the Earth to Heat and Cool HomesGeothermal Heating Systems — The development of more efficient geothermal heating systems presents an opportunity to provide sustainable and cost-effective heating solutions for homes and buildings.Regal Jewelry Collections
Yunus & Eliza's Game of Thrones Jewelry Line is Worn on The ShowReplica Jewelry Collections — The collaboration between Yunus & Eliza and Michele Clapton to create jewelry replicas from popular TV shows opens up opportunities for fans to wear their favorite character's jewelry.App-Connected Vehicle Updates
Mojio and Rogers Announced 'Rogers Smart Drive' Vehicle UpdatesConnected Car Solutions — The collaboration between Rogers and Mojio showcases the trend of app-connected systems that provide smart vehicle monitoring and in-car connectivity.Humorous Alcohol Branding
Emergency Drinking Beer From Wild Heaven Beer is Refreshing and CrispHumorous Branding — Creating humorous and ironic branding strategies can attract millennial consumers.Curve-Enhancing Swimwear
Fantabody's Swimwear Lookbook Features Bold Cut-Out DetailingInclusive Swimwear — Opportunity for swimwear brands to create designs that cater to a wide range of body types and sizes.Earthy USA-Made Sneakers
The New Balance 997 CSU Sneakers in 'Bone Sunset' Feature Bold NeutralsUSA-Made Footwear — There is a trend toward domestically-made footwear with high-quality materials and unique colorways.Resurrected Petite Clothing Collections
Reformation's Petite Line is Now a Permanent CollectionInclusive Fashion Trend — The permanent addition of Reformation's petite collection reflects a growing trend of clothing companies offering inclusive options for consumers with body shapes outside the norm.Cinematic Cosmetic Collections
The Summer Dance Cosmetics Collection from D&G is GlamorousAccent Colors — A trend in cosmetics where punchy accent colors are used to create a vibrant and bold look.Floating Disco Bath Lights
These LED Lights Turn One's Bath into a Party ExperienceLED Bath Lights — Opportunity for innovation in creating more advanced and interactive LED lights for bath and pool experiences.Q&A with Mary
What's your favorite accomplishment?
Running the Scotiabank Waterfront Half Marathon with my best friend.
How do you define cool?
It's a social construct. The people have the power!
What is your secret to uncovering trends?
Going out into the world, experiencing everything my community has to offer.
How do you reset to be creative?
I hang out with my dog and cat who hate one another but love me :)