'Noble Denim' is launching a feature that lets users create their own custom pair of jeans called 'DYO Jeans.'
This initiative is based on the custom denim service its Cincinnati store offers. Clients are able to come to the store and design a pair of jeans down to the rivets and button details. Noble aims to deliver hand-made, high-quality jeans. It specializes in selvage and raw jeans, so allowing its clients to customize the jeans before they even wear them makes for the ultimate personalized experience. Throughout the lifetime of these pants, they will fade and shape to the wearer's form and with DYO Jeans, this process begins before they first try them on.
With five different hardware options, four back patch designs to choose from and two unique silhouettes, there's sure to be a pair perfect for everyone.