Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Customized Dog Socks to Personalized Luxury Luggage

 - May 14, 2018
Customized fashion is on the rise as individuals seek more personal experiences with brands. In other words, instead of blatantly reflecting the style of the label, consumers want to see themselves integrated into the design.

The possibilities that are offered by brands that value the customized fashion experience differ across the spectrum. While some boast simple monogram options like Bclaire's initialed baskets, others have a full-on consumer-design system — ROAM's digitally personalized luxury luggage, for example. Brands like OFF-WHITE and Converse have a time limit on their customized fashion processes with occasional pop-up events, which have a more exclusive touch.

Although some approaches to customized fashion can prove to be more successful than others, surely even a simple monogram will make the customer feel more connected to the purchased item.