The Afridrille is a customizable espadrille introduced in a fashion-forward crowdfunding campaign on Kickstarter. The first fully customizable espadrille shoe embodies social good through the empowerment of women and is handmade in Kenya and designed in Austin, Texas.
The story of the shoe is incredible, as their funds go towards supporting full time jobs for African women along with health care and education their children, who have special needs. The shoes' customizable platform boasts the latest tech that has been developed by shoe makers Ubuntu Made and Zazzle. The Afridrille can be customized in over 22,000 options from canvas color, design and design color, as well as the fabric that lines the inside.
Afridrille first launched its Kickstarter campaign on April 3rd and will run it through May 2nd.
What's Driving This Trend
- Customizable Shoes
- There is an opportunity to create highly personalized footwear with user-friendly technology.
- Socially Conscious Fashion
- Brands that integrate socially responsible and sustainable practices into their business models can attract a more conscious consumer base.
- Crowdfunding Campaigns for Social Causes
- Crowdfunding can be a powerful tool to support social causes and create awareness for products with social impact.
Who This Affects Most
- Fashion
- Fashion businesses can adopt socially responsible practices to satisfy customers looking for sustainable and ethical products.
- Technology
- Advancements in customization technology can lead to new opportunities for creating personalized products with unique features.
- Crowdfunding
- Crowdfunding platforms can be leveraged to support social causes and campaigns that align with customers’ values.
