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Customizable Transforming Jackets

The 'Ultimate City Jacket' Can Transform into a Tote Bag

— September 20, 2017 — Fashion
Ukrainian techware brand Riot Division has introduced 'The Ultimate City Jacket' -- an adaptable piece of outerwear that can transform to suit a user's immediate needs or environment.

Users can adjust the jacket's length with a simple hand movement, meaning the jacket be customized to perfectly fit each wearer and shortened in length to offer more flexibility in changing climates. In addition to its convenience, the jacket offers the wearer multiple storage options, with 10 thoughtfully designed pockets for sunglasses, cell phones, bus passes and even storage for tablets or iPads.

To make things even more convenient, this jacket transforms into a tote bag at the user's request, offering a more seamless means of carrying multiple items.
Trend Themes
1. Adaptable Outerwear - The innovation of customizable transforming jackets presents opportunities for outerwear brands to create versatile and personalized options for consumers.
2. Functional Storage Solutions - The concept of jackets with multiple pockets and storage options opens up possibilities for companies in the fashion industry to incorporate functionality into their designs.
3. Transformable Fashion Accessories - The ability of jackets to transform into tote bags suggests a disruptive innovation opportunity for accessory brands to create versatile, dual-purpose products.
Industry Implications
1. Techwear - The introduction of customizable transforming jackets creates opportunities for techwear brands to offer innovative and adaptable outerwear to their target market.
2. Fashion - The concept of adaptable jackets with multiple storage options presents an opportunity for fashion brands to merge fashion and functionality in their designs.
3. Accessories - The transformation of jackets into tote bags provides a disruptive innovation opportunity for accessory brands to create dual-purpose products that cater to the needs of modern consumers.
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