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50 Music Merchandise Innovations

From Glowing Rapper Footwear to AR Festival Gear Apps

— April 24, 2018 — Fashion
These music merchandise innovations range from AR festival gear apps to exclusive sneakers that celebrate hip hop alter egos. While the 'King-fu Kenny' Nike Cortez shoe pays tribute to Kendrick Lamar's alter ego, Coachella's recent AR shopping experience app is a collaboration between the annual music event and American Express.

While music merchandise has been in circulation for decades, the resurgence of exclusive and hard to obtain pieces has changed the definition of luxury among Millennial and Gen-Z audiences -- thanks to the hype surrounding merch and its limited stock. In addition to the rise of wearable music merchandise that is an elevated take on classic concert tees, celebrities are branching out with personalized cosmetics collaborations, cook books and even charitable snack kits that are promoted with their personal stamp.

Other music merchandise innovations to note include limited run merchandise pop-ups that follow a streetwear business model while taking products outside of a concert or e-commerce environment and into a stand-alone, brick-and-mortar space.
7.5
Score
Popularity
Activity
Freshness
50
Musical Band Collectibles
Musical Band Collectibles
Airspoken's Band Merchandise Helps Fans Instantly Access Digital Content
<
49
Musical Lipstick Campaign Collaborations
Musical Lipstick Campaign Collaborations
Spotify and Pat Mcgrath Have Partnered in 'So Obsessed'
<
48
Rapper-Created Cocktails
Rapper-Created Cocktails
Hennessy and A$AP Ferg Collaborated on a Campaign and a Cocktail
<
47
Moody Singer Capsule Collections
Moody Singer Capsule Collections
The Weekend's Line Celebrates the Double Platinum Album 'Trilogy'
<
46
Charitable Gingerbread Cookie Kits
Charitable Gingerbread Cookie Kits
This Kit Benefits the Always Strive and Prosper Foundation
<
45
AR Festival Merch Shops
AR Festival Merch Shops
At Coachella, American Express Unveiled a Shoppable AR Experience
<
44
Designer Rapper-Made Clothing Lines
Designer Rapper-Made Clothing Lines
Lil Wayne's Young Money Line is Retailed at Neiman Marcus
<
43
Cotton-Constructed Rapper Capsules
Cotton-Constructed Rapper Capsules
Joey Bada$$ Unveils His Highly Anticipated Collection With PONY
<
42
Rap Duo Clothing Collaborations
Rap Duo Clothing Collaborations
Pacsun and Rae Sremmurd Released the Sremmlife Capsule Collection
<
41
Rap Legend-Inspired Sneakers
Rap Legend-Inspired Sneakers
FILA's '96GL' Model Honors the Late Rapper 2Pac
<
40
Exclusive Songstress Merchandise
Exclusive Songstress Merchandise
Lady Gaga is Releasing 'Joanne' Merchandise at Urban Outfitters
<
39
Rapper-Reimagined Footwear Capsules
Rapper-Reimagined Footwear Capsules
PUMA Tapped Big Sean for a Pop Culture Debut Collection
<
38
Galaxy-Inspired Songstress Lines
Galaxy-Inspired Songstress Lines
Solange's Saint Heron Line Will Retail During Mercury Retrograde
<
37
Rapper Alter Ego Sneakers
Rapper Alter Ego Sneakers
The New 'King-fu Kenny' Nike Cortez Honors Kendrick Lamar
<
36
Old-School Rapper Sneakers
Old-School Rapper Sneakers
Vans and A Tribe Called Quest Created a Limited Range of Shoes for Kids
<
35
Fashion-Inspired Rapper Merchandise
Fashion-Inspired Rapper Merchandise
Migos' 'Culture II' Merchandise Takes Inspiration from Gucci
<
34
Exclusive Songstress Merchandise Lines
Exclusive Songstress Merchandise Lines
Urban Outfitters Released the Dangerous Woman Tour Merch
<
33
Orange-Dyed Artist Merchandise
Orange-Dyed Artist Merchandise
The Weeknd Launched 2018 RELEASE 001 in Collaboration with Bravado
<
32
Iconic Music Duo Holiday Collections
Iconic Music Duo Holiday Collections
This New Daft Punk Merchandise Line Includes Apparel and More
<
31
Nostalgically Branded Music Apparel
Nostalgically Branded Music Apparel
Fool’s Gold Records Launched a New Collection for Spring
<
30
Rapper-Made Merchandise Lines
Rapper-Made Merchandise Lines
A$AP Ferg Has Released His 'Mad Man' Line
<
29
Egyptian Queen-Inspired Merchandise
Egyptian Queen-Inspired Merchandise
Beyoncé's New Merchandise is Inspired by the Queen Nefertiti
<
28
Designer Tour Merch Collaborations
Designer Tour Merch Collaborations
Virgil Abloh Designed Kid Cudi's 'Mr. Rager' Tour Merchandise
<
27
Unabashed Rapper Lifestyle Books
Unabashed Rapper Lifestyle Books
'F*ck, That's Delicious' by Action Bronson is Lifestyle-Focused
<
26
Singer-Branded Holiday Merchandise
Singer-Branded Holiday Merchandise
The Beyoncé Holiday Collection Features Apparel and Decor
<
25
Rapper-Inspired Clothing Lines
Rapper-Inspired Clothing Lines
Fear of God's New Clothing Line Was Inspired by Jay Z's 4:44 Album
<
24
Glowing Rapper Sneakers
Glowing Rapper Sneakers
The Converse One Star 'Toxic' Shoe is Designed by Yung Lean
<
23
Vibrant Rapper Clothing Lines
Vibrant Rapper Clothing Lines
Tyler the Creator's Collection Features Brightly Colored Fan Apparel
<
22
Hip Hop Comic Book Apparel
Hip Hop Comic Book Apparel
Pizzaslime and Wu Wear Joined to Create Black Panther Merchandise
<
21
Vivid Rapper-Designed Clothing
Vivid Rapper-Designed Clothing
Converse X GOLF LE FLEUR* One Star Collaboration Released Apparel
<
20
Colorful Slogan-Heavy Merchandise
Colorful Slogan-Heavy Merchandise
BROCKHAMPTON Unveiled Its Merchandise For Spring/Summer 2018
<
19
Ice Cream-Emblazoned Sneakers
Ice Cream-Emblazoned Sneakers
These Gucci Mane Sneakers Feature the Rapper's Iconic Ice Cream Cone
<
18
Exclusive Mugshot Merchandise
Exclusive Mugshot Merchandise
Rapper Travis Scott Released a New T-Shirt with His Mugshot on It
<
17
Bootleg Band Tees
Bootleg Band Tees
This Unofficial N*E*R*D Tee Was Created in Response to Sold Out Merchandise
<
16
Remixed Rapper Sneakers
Remixed Rapper Sneakers
The Skepta x Nike 'AIR MAX 97 SK' Shoe is Inspired by the Star's Childhood
<
15
70s-Inspired Music Video Merchandise
70s-Inspired Music Video Merchandise
Selena Gomez Launched New Apparel to Promote 'Bad Liar'
<
14
Rapper Merch-Selling Pop-Ups
Rapper Merch-Selling Pop-Ups
The Location of Damn Pop-Ups Will Coincide With Kendrick Lamar's Tour
<
13
Celebrity Valentine's Day Merch
Celebrity Valentine's Day Merch
Beyonce Created a New Line of Valentine's Day Merch
<
12
NYC Rapper-Designed Sportswear
NYC Rapper-Designed Sportswear
This Action Bronson Apparel Line Was Created with Packer Shoes
<
11
Vibrant Rapper-Made Tour Merch
Vibrant Rapper-Made Tour Merch
Tyler the Creator's Flower Boy Tour Merchandise is Now Available
<
10
Co-Created Rapper Merchandise
Co-Created Rapper Merchandise
2 Chainz and Gucci Ghost Team Up for an Exclusive Merchandise Range
<
9
Collectible Hip Hop Pins
Collectible Hip Hop Pins
Etsy's LeeRickCollective Shop Celebrates Famous Rap Icons
<
8
Rapper-Influenced Lipstick Launches
Rapper-Influenced Lipstick Launches
The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes
<
7
Elusive Rapper Pop-Ups
Elusive Rapper Pop-Ups
This New Travis Scott Pop-Up Will Be Open for Two Days Only
<
6
Specialized Custom Hoodies
Specialized Custom Hoodies
Advisory Board Crystals Created a One-of-One Hoodie for a Rapper
<
5
Rapper Bodega Pop-Ups
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
<
4
Trippy R&B Apparel
Trippy R&B Apparel
This Jhene Aiko Merchandise Promotes the Singer's Latest Album
<
3
Repurposed Popstar Streetwear
Repurposed Popstar Streetwear
H&M Will Retail Justin Bieber's Leftover Stadium Merchandise
<
2
Pizzeria-Themed Rapper Apparel
Pizzeria-Themed Rapper Apparel
Yachty’s Pizzeria is a Pop-Up Showcasing the Star's New Merchandise
<
1
American Parody Streetwear
American Parody Streetwear
Rapper Tommy Cash's Fashion Line is a Commentary on Pop Culture
<