PUMA Tapped Big Sean for a Pop Culture Debut Collection
Kalina Ned — March 7, 2018 — Fashion
References: us.puma & highsnobiety
PUMA and brand ambassador Big Sean teamed up for a debut collection inspired by the American rapper's "unique Detroit style." The footwear capsule boasts classic silhouettes with a contemporary twist in the styling. For example, Big Sean updated the 50th Anniversary PUMA Suede model with a new color—Ash.
Footwear is not the only focus of the Big Sean x PUMA debut collection, however. The American rapper also put a spin on classic pieces such as the T7 Track Jacket, as well as hoodies and t-shirts.
As PUMA is usually affiliated with sports figures and professional athletes, it is refreshing to witness a different direction for its fashion-forward collections. From Rihanna's FENTY to Big Sean's 2018 debut collection, PUMA is definitely tapping into the stylistic renderings of pop culture.
Footwear is not the only focus of the Big Sean x PUMA debut collection, however. The American rapper also put a spin on classic pieces such as the T7 Track Jacket, as well as hoodies and t-shirts.
As PUMA is usually affiliated with sports figures and professional athletes, it is refreshing to witness a different direction for its fashion-forward collections. From Rihanna's FENTY to Big Sean's 2018 debut collection, PUMA is definitely tapping into the stylistic renderings of pop culture.
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