At Coachella, American Express created a shoppable augmented reality experience within the official Coachella mobile app. Users were able to purchase select pieces of merchandise via the app by using the augmented reality camera on the grounds of the festival.
Coachella app users were able to select the "shop" button and then wave their phone to have an AR image of merchandise appear before their eyes on-screen. To complete the transaction, festival-going cardholders were able to use the "buy" button to get their hands on the exclusive designs.
As part of the experience it offered to American Express Card Members at Coachella, American Express also provided perks such as access to an exclusive lounge and bar, a free ferris wheel ride, complimentary monogram embroidery on any item and priority with Uber.