Etsy Launches Immersive 'Etsy House' Shopping Experience
Niko Pajkovic — October 1, 2021 — Lifestyle
References: etsy & retaildive
American e-commerce company Etsy has launched the 'Etsy House,' an augmented reality experience that invites shoppers to tour a virtual home that is decorated with unique items offered via the online marketplace.
An innovative promotional experience, the 'Etsy House' features life-size renderings of curated products and 360-degree imagery, creating a truly immersive experience for shoppers. The digital house will include Design Award-winning products, artwork, furniture, and other items, which users will be able to engage with to receive product information and purchase links.
In order to create the 'Etsy House,' the company partnered with the creative studio, The Boundry. With this new interactive installment, Etsy continues to experiment with AR and VR-enabled marketing, building on the June release of its other AR shopping tool.
Image Credit: Etsy
An innovative promotional experience, the 'Etsy House' features life-size renderings of curated products and 360-degree imagery, creating a truly immersive experience for shoppers. The digital house will include Design Award-winning products, artwork, furniture, and other items, which users will be able to engage with to receive product information and purchase links.
In order to create the 'Etsy House,' the company partnered with the creative studio, The Boundry. With this new interactive installment, Etsy continues to experiment with AR and VR-enabled marketing, building on the June release of its other AR shopping tool.
Image Credit: Etsy
Trend Themes
1. Ar-enabled Shopping - Augmented reality offers new immersive experiences for shopping and marketing.
2. Virtual Home Tours - Virtual home tours offer a new way to showcase and sell unique products.
3. Interactive Installments - Interactive installations offer a unique promotional experience for shoppers.
Industry Implications
1. E-commerce - E-commerce companies can leverage AR technology to create new and immersive shopping experiences.
2. Home Decor - Home decor companies can use virtual tours to showcase and sell unique products.
3. Marketing - Marketers can use interactive installations as a new tool to engage with consumers and create unique brand experiences.
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