The 'FlipKart Camera' Let's Shoppers Visualize Before They Purchase
Niko Pajkovic — August 5, 2021 — Marketing
Indian e-commerce company Flipkart has launched the 'Flipkart Camera,' an AR-powered camera feature that will allow buyers to visualize furniture and appliances in their homes before buying them. The app was designed to make the process of purchasing large items online more predictable and engaging.
The new AR-based feature is easy to operate. Users open the app, select a product (couch, washing machine, dishwasher, etc.), then select "view in your room," and they will be presented with its lifesize, 3-D rendering, which they can maneuver around their space. “You don’t need to come to the showroom, but I can give you a near showroom-like experience,” said Sai Krishna VK, co-founder of Scapic, a WebXR company that was acquired by Flipkart last year to build this new AR feature.
Considering the retail space is currently crowded with entertaining AR-based marketing campaigns, the 'Flip Kart Camera' feels distinctly practical; it highlights how brands can use AR to improve their shopping experiences tangibly and effectively.
Image Credit: Flipkart
The new AR-based feature is easy to operate. Users open the app, select a product (couch, washing machine, dishwasher, etc.), then select "view in your room," and they will be presented with its lifesize, 3-D rendering, which they can maneuver around their space. “You don’t need to come to the showroom, but I can give you a near showroom-like experience,” said Sai Krishna VK, co-founder of Scapic, a WebXR company that was acquired by Flipkart last year to build this new AR feature.
Considering the retail space is currently crowded with entertaining AR-based marketing campaigns, the 'Flip Kart Camera' feels distinctly practical; it highlights how brands can use AR to improve their shopping experiences tangibly and effectively.
Image Credit: Flipkart
Trend Themes
1. Ar-based Shopping Experiences - Integrating AR technology in online shopping experiences to let users visualize their products before purchase, thus improving the customer journey.
2. AR Integration in E-commerce - Integrating AR technology in e-commerce websites and apps to provide customers with a more personalized and convenient online shopping experience.
3. App-based AR Features - Developing AR-based features within mobile apps to help customers to see what products will look like before purchasing and enhancing the user experience.
Industry Implications
1. Ecommerce - Integrating AR technology in while making purchases online to enable customers a hassle-free and personalized shopping experience.
2. Online Furniture Businesses - Developing AR in the online furniture business is to enhance customer experience and improve their digital shopping journey.
3. Retail Industry - Using AR in the retail industry to enhance the shopper experience and help potential buyers visualize the products in a better way to make more informed decisions regarding their purchases.
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