The Skepta x Nike 'AIR MAX 97 SK' shoe is set to launch globally on September 2nd, and is a fresh translation of a popular style that was recently reintroduced by the brand. Already a hit among sneaker buffs, the original re-release is revamped with a 1999 Air Tuned Max-inspired color scheme that coincides with Skepta's recent visit to Morocco. The 1999 Air Tuned Max reference also goes back to the British-Nigerian rapper's childhood, since it was the first shoe he saved up money for.
Drawing inspiration from Essaouira, a Moroccan city known for its colorful surroundings, the Skepta x Nike AIR MAX 97 SK shoe features a brighter color scheme than the grayscale original.
“Everything I wanted to feel about peace, I found it there. I like the architecture, the pastel colors, the taxis, the way that you could just go into a small little souq, open a door and it brings you into a big, massive, beautiful new world that you would never have expected," said the rapper about his trip and inspiration for the shoe.
Key Themes Behind This Trend
- Remixed Rapper Sneakers
- Opportunity for footwear brands to collaborate with influential rappers to create unique sneaker designs.
- Air Tuned Max-inspired Color Schemes
- Potential for sneaker brands to incorporate vintage color schemes into their designs for a nostalgic appeal.
- Influence of Travel and Cultural Exploration
- Potential for fashion brands to draw inspiration from different cities and cultures to create unique and eye-catching designs.
Where This Applies
- Footwear
- Opportunity for footwear brands to collaborate with influential rappers to create unique sneaker designs.
- Fashion
- Potential for fashion brands to draw inspiration from different cities and cultures to create unique and eye-catching designs.
- Streetwear
- Opportunity for streetwear brands to incorporate vintage color schemes into their designs for a nostalgic appeal.
