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42 Customizable Marketing Experiences

From Personalized Meal Boxes to Virtual Beauty Concierges

— May 22, 2018 — Art & Design
Customizable marketing has the potential to create a favorable connection between the brand's identity and the consumer's perception of it. Initiatives that offer personalization services as campaigns allow the target audience to interact and immerse themselves in the product. Hence, the company is able to establish a worthwhile and loyal relationship with its consumer.

A good example of customizable marketing would be the InstaWhopper — an initiative run by Burger King, where customers could create their own burger via Instagram and then receive their creation at a designated location. In running this customizable marketing experience, Burger King is able to promote a new product, its own restaurant, as well as delight its customers with a burger that is just for them.
7.6
Score
Popularity
Activity
Freshness
41
Digital Piñata Promotions
Digital Piñata Promotions
Tostitos is Celebrating Cinco de Mayo 2017 with Personalized Piñatas
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40
Personalized Gift-Giving Bots
Personalized Gift-Giving Bots
L'Oreal's 'Beauty Gifter' Simplifies the Task of Giving Beauty Gifts
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39
Affiliate Marketing Automation Platforms
Affiliate Marketing Automation Platforms
'OfferSync' Offers Total Control Over Customer Experience
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38
One-of-a-Kind Jar Packages
One-of-a-Kind Jar Packages
Nutella Released Millions of Dissimilar 'Uniqa' Nutella Jars
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37
AR Car-Customizing Lenses
AR Car-Customizing Lenses
BMW Lets Consumers Customize the X2 with Snapchat's Augmented Trial Lens
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36
Personal Caption-Generating Campaigns
Personal Caption-Generating Campaigns
Segura Viudas Recently Ran a Unique Social Media Campaign
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35
Flavorfully Personalized Whiskies
Flavorfully Personalized Whiskies
Johnnie Walker My Edition Matches an Individual's Taste Profile
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34
Social Media Meal Boxes
Social Media Meal Boxes
Heinz Created 'Irresistible Posts' That Could Be Ordered and Eaten
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33
Personalized Meal Boxes
Personalized Meal Boxes
KFC India's 'I-Box' Provides a Printed Selfie in One's Likeness
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32
Cereal Brand Bicycles
Cereal Brand Bicycles
Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike
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31
Personalized Pizza Promotions
Personalized Pizza Promotions
Papa Murphy's Latest Campaign Leveraged Big Data to Drive Sales
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30
Nostalgia-Inducing Customization Campaigns
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
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29
Personalized Rap Chatbots
Personalized Rap Chatbots
Jagermeister's Jam Bot Creates Custom Raps for Facebook Messenger Users
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28
Special Admission Cafes
Special Admission Cafes
The Nescafé Taproom Lets Visitors Create Custom Brews on Site
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27
Rewarding NFC Sneakers
Rewarding NFC Sneakers
Nike's Limited-Edition Sneakers Share Perks with NikePlus Members
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26
Rapper-Run Rhinestone Pop-Ups
Rapper-Run Rhinestone Pop-Ups
Joey Bada$$ and Ev Bravado Will Host a Rhinestone Workshop in NYC
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25
Consumer-Led Beauty Product Pitches
Consumer-Led Beauty Product Pitches
Sephora Lets Consumers Pitch Their Own Beauty Product Ideas
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24
International Flavor Canned Drinks
International Flavor Canned Drinks
The Rubicon Street Drinks are Inspired by Regional Flavors
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23
Social Media Burger Personalization
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
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22
Personalized Ride Share Videos
Personalized Ride Share Videos
Year with Uber Turns a Rider's 2017 Trip History into a Music Video
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21
Personalized Cookie Tastings
Personalized Cookie Tastings
After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors
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20
Virtual Beauty Concierges
Virtual Beauty Concierges
Target Launched a 'Target Beauty Studio' Powered by YouCam
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19
Simply Elegant Brand Identities
Simply Elegant Brand Identities
Anagrama Studio Uses Ziploc Bags for Peruvian Flake's Image
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18
Consumer Profile-Creating Platforms
Consumer Profile-Creating Platforms
ErnestButler Helps You Build Comprehensive Customer Personas
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17
Musical Soda Campaigns
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
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16
Custom Luxury Driving Shoes
Custom Luxury Driving Shoes
Individuals Can Order a Pair of Their Own #BuickStyle Driving Shoes
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15
Personalized Bean Cans
Personalized Bean Cans
For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans
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14
Custom Candy Contests
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
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13
Snack-Sampling Conveyors
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
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12
Latte Art Workshops
Latte Art Workshops
The Nespresso Creatista Studio Mimics an At-Home Barista Experience
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11
Bottle Personalization Services
Bottle Personalization Services
Copper Dog Launched a Customization Service at Selfridges
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10
Personalized Whisky Labels
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
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9
Subconscious Shopping Experiences
Subconscious Shopping Experiences
The Art of Shopping Presented by eBay Measures Brain Signals
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8
Interactive AR Messengers
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
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7
Personalized Furniture Ads
Personalized Furniture Ads
Cost Plus World Market's Ads Call Out Specific Shoppers
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6
Personalized Pizza Branding
Personalized Pizza Branding
The Make & Take Brand Identity Highlights the Brand's Signature Menu
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5
Customizable Takeout Packaging
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
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4
Collaborative Car Design Experiences
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
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3
3D-Printed Coffee Stoppers
3D-Printed Coffee Stoppers
Dixie is Helping People Create Personalized Cups for On-the-Go Drinking
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2
Interactive Furniture Fairs
Interactive Furniture Fairs
This Fair Allows Visitors to Test Out and Interact with Its Items
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1
Sneaker Stencil Kits
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
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