Customizable marketing has the potential to create a favorable connection between the brand's identity and the consumer's perception of it. Initiatives that offer personalization services as campaigns allow the target audience to interact and immerse themselves in the product. Hence, the company is able to establish a worthwhile and loyal relationship with its consumer.
A good example of customizable marketing would be the InstaWhopper — an initiative run by Burger King, where customers could create their own burger via Instagram and then receive their creation at a designated location. In running this customizable marketing experience, Burger King is able to promote a new product, its own restaurant, as well as delight its customers with a burger that is just for them.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
