The 'I-Box' is one of the newest menu options at KFC India, which builds upon the success of previous releases like the KFC 5-in-1 Longer Meal Box, which provides an assortment of foods in a convenient carrying container.
This new Ultimate 5-in-1 Meal Box will appeal to consumers who are interested in more than a meal, as select KFC stores in India are helping consumers to create a miniature 3D-printed version of themselves.
Lluis Ruiz Ribot, the CMO of KFC India says that "Toy collectibles are passé and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you." The commercial for the new I-Box and mini 3D-printed figurines stars a young group of friends, which suggests that it's an offering targeted at teens and young adults rather than kids.