KFC launched a humorous ad that reveals the KFC Console, after two high profile gaming consoles were recently revealed, created by Sony and Microsoft. The KFC console was showcased through a video on the company's Twitter account. The video shows a KFC bucket as the console where certain features are highlighted, including a 'chicken chamber,' as well as 'cross-platform compatibility.' KFC's video also indicates that the KFC Console will be released on November 11th, 2020.
Overall, the reveal is in line with the organization’s current direction. Previously KFC launched a 'gaming' division. Previously KFC launched a blue tooth gaming controller, which was viable through purchasing a To-Go chicken box. It is clear KFC is looking to attack gaming-focused consumers by leveraging humor.
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Key Themes Behind This Trend
- QSR Gaming Consoles
- Quick service restaurants (QSR) are entering the gaming industry by creating their own gaming consoles.
- Food-based Gaming Accessories
- The creation of food-based gaming accessories creates a new niche market for manufacturers.
- Humorous Product Launches
- Humorous product launches help companies stand out in a crowded market and connect with younger generations.
Where This Applies
- Fast Food Chains
- Fast food chains are exploring new ways to market to younger audiences through gaming and humorous product launches.
- Gaming Industry
- The gaming industry is expanding to include non-traditional players such as fast food chains who are creating QSR gaming consoles.
- Consumer Electronics Industry
- The consumer electronics industry has the opportunity to create food-based gaming accessories to cater to new niche markets and innovative revenue streams.
