Ranging from racist business reporting tools to virtual shopping malls, this list of 2021 business trends underscores how important cultural moments have shaped consumer expectations, prompting businesses to respond in kind.
Amid the ongoing COVID-19 pandemic, brands launched virtual shopping centers to recreate the traditional shopping experience online. These range from virtual street fronts to large-scale digital shopping centers and allow owners to showcase their products to a niche, virtual community.
Moreover, the tragic death of George Floyd and the resurgence of the Black Lives Matter movement has prompted brands to re-evaluate their business models to combat systematic racism. These initiatives include evaluating the number of products on their shelf owned by Black business owners, funding budding Black-owned startups, and removing racist language in their coding.
For more business trends in the year ahead, check out Trend Hunter’s 2021 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
