Calgary's Pop-Up Series is providing a safe and immersive experience that highlights local restaurants and supports emerging artists.
From a business standpoint, the pandemic has impacted the event industry and the restaurant industry at a disproportionate rate. On top of this, thousands of people are without jobs, or have been laid off. The Pop-Up Series is a solution to some of this, as it offers a rotating experience that changes design, location, and menu every couple of weeks. At each different venue, different artists are commissioned to create unique pieces to suit the theme. On top of this, new menus are featured every time, providing local restaurants with the chance to engage with consumers in a new way.
Image Credit: Natalie Valleau/CBC
What's Driving This Trend
- Rotating Experiences
- Creating rotating pop-up experiences that change design, location, and menu can provide novelty and excitement for consumers.
- Supporting Emerging Artists
- Commissioning local artists to create unique pieces for each pop-up event can support and showcase emerging talent.
- Innovative Restaurant Engagement
- Featuring new menus at every pop-up event can provide local restaurants with a new way to engage with consumers.
Who This Affects Most
- Event Management
- Event management companies can explore the concept of rotating pop-up experiences to revitalize the event industry post-pandemic.
- Art and Design
- Art and design industries have an opportunity to collaborate with pop-up events to showcase local artists and their creative works.
- Hospitality and Restaurants
- Restaurants and the hospitality industry can take advantage of the innovative restaurant engagement model offered by pop-up events to attract new customers and create unique dining experiences.
