At Kraken Rum's Pop-Up Gallery, Guests Drink the Art
Laura McQuarrie — May 31, 2022 — Lifestyle
References: marketing-beat
Kraken Rum created a pop-up gallery experience that treats visitors to not only great visuals inspired by The Kraken but also artful drinks that are ready to be consumed.
With this experiential pop-up, Kraken Rum is celebrating its first foray into flavored rum. Fittingly, The Kraken Roast Coffee is opening its doors in Soho with daytime viewing spots for the public and a ticketed opening party in the evening. The gallery shares the work of comic artist Brian Williamson and people can appreciate art like never before with limited-edition "drinkable prints" or "Espresso Artinis’"
Additionally, a daytime class will be available to aspiring artists who want to learn how to design their own stunning coffee prints from coffee artist Ben Lewis.
With this experiential pop-up, Kraken Rum is celebrating its first foray into flavored rum. Fittingly, The Kraken Roast Coffee is opening its doors in Soho with daytime viewing spots for the public and a ticketed opening party in the evening. The gallery shares the work of comic artist Brian Williamson and people can appreciate art like never before with limited-edition "drinkable prints" or "Espresso Artinis’"
Additionally, a daytime class will be available to aspiring artists who want to learn how to design their own stunning coffee prints from coffee artist Ben Lewis.
Trend Themes
1. Multi-sensory Pop-up Galleries - Kraken Rum's pop-up gallery experience combines art and drinks, creating a unique multi-sensory experience.
2. Flavored Rum - Kraken Rum's first flavored rum proves an innovative addition to their spirits line.
3. Drinkable Prints - Limited edition 'drinkable prints' or 'Espresso Artinis' are a new way for art lovers to appreciate and consume artwork.
Industry Implications
1. Alcohol and Spirits - The alcohol industry has the opportunity to create immersive experiences for customers by combining their products with art and multi-sensory experiences.
2. Coffee - Coffee shops can innovate by offering their own art-inspired drinks and classes for aspiring coffee artists.
3. Art Galleries and Exhibitions - Art galleries and exhibitions can expand their reach by collaborating with beverage companies to offer immersive multi-sensory experiences for their patrons.
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