It is no secret that most brick-and-mortar retail spaces have suffered an immense loss of business due to the government-imposed COVID-19 restrictions and many innovators have tried to mitigate this—either through more mindful practices and consistent sanitation or with tech-enhanced devices such as digital sign solutions.
A leader in this space, BrightSign, has "introduced a variety of products to enforce both social distancing and touchless interactive experiences." For example, one is a sign that counts the phones of guests as they enter to determine how many people are in the building. In addition, the innovation displays various messages, based on the number and in real-time. A corresponding message is display to direct consumers who want to enter— 'Please wait, the store is at its maximum capacity now' or 'Please come in, we are only at 38% of maximum occupancy,."
Image Credit: BrightSign
Key Themes Behind This Trend
- Touchless Interactive Experiences
- Innovators can develop touchless interactive experiences to provide a safer shopping environment for customers.
- Real-time Messaging Display
- Developing messaging displays that can change in real-time based on the number of people in the store can be a great way for innovators to help enforce social distancing measures.
- Phone Counting Technology
- Implementing phone counting technology at entryways can help retailers to monitor in-store capacity and conform to social distancing guidelines in a seamless way.
Where This Applies
- Retail Industry
- The retail industry can invest in digital sign solutions to create a safer shopping experience for customers and enhance overall business operations during the pandemic.
- Technology Industry
- Tech companies can provide touchless interactive experiences and implement real-time messaging displays to support brick-and-mortar retailers in enforcing social distancing measures.
- Hospitality Industry
- With proper adaptation, hotel lobbies and public spaces could leverage similar technology to support social distancing measures among guests and staff.
