These new MicroTouch products have been introduced by the brand as a series of solutions targeted towards enhancing operations in retail environments and QSRs. The solutions include the Outdoor Open Frame Series of displays that are all weather-resistant, which come in 10.1, 21.5 and 27-inch models that have IP66 ratings with up to 1,500 nits of brightness to work well for menu boards, drive-thrus and more. The new solutions also includes the Mobile Tablet M1-101RT-A1 that has a 10.1-inch display, IP67 rating, support for NFC payments and even an integrated Zebra barcode scanner to handle mobile POS as well as inventory management.
Managing Director for APAC at MicroTouch Daniel Hu spoke on the new solutions saying, "These launches represent the final pieces in our comprehensive retail and QSR solution puzzle. Our unified product portfolio ensures consistent performance and simplified support across all customer touchpoints."
Image Credit: MicroTouch
Why This Trend Is Growing
- Weather-resistant Touchscreen Displays
- The introduction of weather-resistant touchscreen displays capitalizes on the need for durable outdoor solutions in unpredictable environments.
- Integrated Mobile POS Systems
- The incorporation of NFC payments and barcode scanning in mobile devices supports seamless transitions from traditional to mobile point-of-sale solutions.
- Unified Retail Product Portfolios
- Offering a comprehensive range of compatible products provides businesses with streamlined support and enhanced performance across various customer interactions.
Industries Being Reshaped
- Outdoor Restaurant Technology
- This industry is seeing an evolution with durable, high-brightness screens designed for varying weather conditions, ideal for drive-thrus and outdoor menu displays.
- Mobile Payment Solutions
- Growing demand for mobility in transactions is leading to advancements in integrated payment and inventory management tech within handheld devices.
- Retail and Quick-service Restaurants (qsrs)
- Retail and QSRs can now leverage a cohesive solution that optimizes operations from ordering to inventory management, ensuring efficient service delivery.
