The October 2020 lifestyle trends dive into the different ways that consumers elevate their daily routines through products and services that fit into their unique lives. Many of these ideas take care of the mind and body to bring a sense of connectivity with oneself.
The monkii STOIC active standing mat is a great example and is designed to mimic the feel of natural surfaces in the outdoors. With more consumers cooped up inside, sitting for a long period of time can be detrimental, leading the brand to create a standing mat with surfaces such as a riverbed, forest floor, and much more. Another great example is the OUI collection of home goods that is designed with a focus on comfort and wellness.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 93%
Freshness 9%
