Where possible, travel companies have been promoting fewer vacations and more staycations in 2020, and Jeep created a hanging hotel of its own to promote the hybrid Jeep Renegade. Hanging hotels are usually set up on picturesque cliffsides but to create the Renegade Motel, Jeep partnered with The O2 in London, creating a sky-high accomodation that sits almost 250 feet above the ground.
Guests have their chance to win a one-night stay for two and the experience will give them the chance to drive to the "motel" above the entertainment complex in the Jeep Renegade. While visiting The O2, guests will have the chance to experience the roofwalk, dining, 24-hour concierge service and features like WiFi hotspot and Amazon Alexa connectivity that take cues from the hybrid model.
Image Credit: Jeep
Key Themes Behind This Trend
- Staycation Promotion
- Companies are promoting staycations rather than vacations in 2020, creating an opportunity for experiential marketing initiatives like the Renegade Motel.
- Hanging Hotels
- The creation of the Renegade Motel highlights a growing trend in the tourism industry for unique and adventurous accommodations.
- Hybrid Accommodations
- The Renegade Motel showcases the potential for creating accommodation experiences inspired by a company's hybrid or electric vehicle offerings.
Where This Applies
- Travel and Tourism
- In the travel and tourism industry, promoting staycations and creating unique and adventurous accommodations can attract customers and increase brand awareness.
- Automotive
- The Renegade Motel demonstrates the potential for automotive companies to use experiential marketing initiatives to showcase their hybrid or electric vehicle offerings.
- Hospitality
- The creation of hanging hotels and other unique accommodations opens up possibilities for the hospitality industry to provide new and exciting experiences for their guests.
