Fashion label ROKIT unveils its latest collection for the Fall 2020 season with the unveiling of the Silent Running capsule, which is rooted in streetwear silhouettes. The capsule features graphic-themed designs and boasts a plethora of bright prints that are meant to draw nostalgic feelings.
This captures the "turn of the millennium" with references that nod to the 00s. This includes visuals such as bold logos, basketball-themed graphics, spray paint gradient visuals, and more. The silhouettes include flannel shirts, long sleeve tops, hoodies, tees, sweatpants, and much more. Notably, the range also features a collaborative sneaker made alongside Converse. The two add a pair of Pro Leather Ox sneakers in black and was originally debuted in July.
Image Credit: ROKIT
What's Driving This Trend
- Nostalgia-based Fashion
- Create clothing and accessories that draw inspiration from past decades, creating a sense of nostalgia for the consumer.
- Streetwear-inspired Fashion
- Design clothing that is inspired by urban fashion and street culture, using bold prints and graphics to create unique and eye-catching designs.
- Collaborative Merchandising
- Partner with other companies to design and produce limited edition merchandise, tapping into each other's fan bases to create a unique and sought-after product.
Who This Affects Most
- Fashion and Apparel
- Brands within the fashion and apparel industry can use nostalgia and streetwear trends to create unique collections that cater to consumers' desire for unique and expressive clothing.
- Streetwear
- Streetwear brands can collaborate with other companies to create limited edition products that appeal to both brands' fan bases and create buzz around the collaboration.
- Footwear
- Footwear companies can partner with fashion brands to create limited edition designs that appeal to consumers who are looking for both style and comfort in their shoe choices.
