The Driftwell enhanced water beverage is a new product from PepsiCo that will provide consumers with a way to help relax, unwind and potentially enjoy better sleep. The product is infused with 200 mg of L-theanine along with magnesium to make it a wellness-focused refreshment that doesn't skimp on delivering nutritional and hydration support. The drink could become a mainstay part of the average consumer's routine when it comes to relaxing and unwinding when stress levels rise.
Vice President of Innovation and Capabilities at Pepsi's North American Beverages Unit Emily Silver spoke on the new Driftwell enhanced water beverage saying, "I think we're launching this at a time when there's more consumer interest than there previously was, given everything that's going on from a macro perspective. From a scientific and regulatory perspective, we feel really good about making that claim around L-theanine. Specifically, we have safety in clinical data to prove that it works."