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Top 100 Marketing Trends in October

From Fitness Company Candles to Psychedelic Coffee Branding

— October 18, 2020 — Marketing
The October 2020 marketing trends showcase how brands are using the power of branding and storytelling to reach consumers at-home and safely outdoors. These include voter registration campaigns, safety-focused brand activations, comedic social media mask campaigns, and enticing branding concepts, among others.

With a tense political climate, Steve Madden is joining the conversation with its new in-store voter registrations. The shoe brand has transformed select retail locations into legitimate registration hubs and seeks to "close the gap in unregistered voters while educating and encouraging young people to turn out to the polls."

Another great marketing example leveraging branding is led by Al Tun Tun, with its influencer-targeted personal party kit that complies with physical distancing guidelines. The kits include fiesta accessories like customized serving trays to unique glassware, a co-branded tote bag, a 750 ml bottle of 1800 Cristalino Tequila, and a mixologist menu.
8.8
Score
Popularity
Activity
Freshness
100
Frozen Meat-Free Meal Ranges
Frozen Meat-Free Meal Ranges
The Richmond Sausages Frozen Ready Meal Range Includes Two Options
<
99
Transparent Brand-Led Conversations
Transparent Brand-Led Conversations
Uber's 'Driver Roundtable' is an Open Talk Led by its CEO
<
98
Remotely Filmed Diaper Ads
Remotely Filmed Diaper Ads
This Huggies Ad Was Filmed from its Videographers' Homes
<
97
Condom-Branded Credit Movies
Condom-Branded Credit Movies
Trojan Debuted the & Chill Movie to Help Viewers Skip to the fun
<
96
Prepackaged Charcuterie Trays
Prepackaged Charcuterie Trays
Fratelli Beretta La Dolce Vita Entertainment Trays are Easy to Serve
<
95
Whiskey-Branded Hurricane Shields
Whiskey-Branded Hurricane Shields
Stillhouse Whiskey Created 'Unbreakable Hurricane Shutters'
<
94
Rebranded Natural Protein Balls
Rebranded Natural Protein Balls
The Protein Ball Co. Unveiled New Packaging and Flavors
<
93
Prepackaged Restaurant Desserts
Prepackaged Restaurant Desserts
The Cheesecake Factory At Home Mix-In Desserts are Easy to Enjoy
<
92
Connected Potato Chip Packaging
Connected Potato Chip Packaging
Scanbuy Helps Consumers Get More Information Beyond Printed Labels
<
91
Transparent Pet Food Campaigns
Transparent Pet Food Campaigns
Suzie’s CBD Treats' Latest Ad Promotes Honesty and Authenticity
<
90
Space-Conscious Potato Chip Products
Space-Conscious Potato Chip Products
The Bobby’s Foods Strips Potato are Shelf-Friendly
<
89
Color-Changing Cocktail Sakes
Color-Changing Cocktail Sakes
The Seilan Blue Sake Changes According to the Recipe
<
88
Branded Organic Lawn Care
Branded Organic Lawn Care
Stonyfield Organic is Helping You Go Organic with its Lawn Care Toolkit
<
87
Discount Grocery Store Albums
Discount Grocery Store Albums
NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album
<
86
Humorous Wipeable Paint Ads
Humorous Wipeable Paint Ads
Farrow & Ball's Ad Campaign Pokes Fun of Anxious Home Owners
<
85
Alternative Health-Focused Snack Bars
Alternative Health-Focused Snack Bars
The nākd Big Bite Bars Have No Added Sugar
<
84
Plant-Based Keto Beverages
Plant-Based Keto Beverages
Bolthouse Farms Recently Debuted a Vegan Range of Its Protein Drinks
<
83
Alcohol-Free Probiotic Seltzers
Alcohol-Free Probiotic Seltzers
The HUZZAH Probiotic Seltzer Comes in Three Flavor Options
<
82
Anti-Microbial Packaging Films
Anti-Microbial Packaging Films
Parkside Flexibles and Touchguard Bet on Sanitation in Packaging
<
81
Broadcast Receiver Beer Cans
Broadcast Receiver Beer Cans
Miller Lite's Cantenna Lets Cord-Cutters Pick Up Over-the-Air Signals
<
80
Transparent Video App Marketing
Transparent Video App Marketing
TikTok's Transparency and Accountability Center Addresses Security
<
79
Record-Breaking Virtual Pizza Parties
Record-Breaking Virtual Pizza Parties
Hormel is Aiming to Make History with a Virtual Pizza Party
<
78
Genderless Grooming Products
Genderless Grooming Products
STMNT Grooming Goods are Formulated for an Array of Uses
<
77
Fall Chocolate Flavors
Fall Chocolate Flavors
Seattle Chocolate Launches Three New Truffle Bars and a Care Package
<
76
Refreshing Fruit-Flavored Seltzers
Refreshing Fruit-Flavored Seltzers
The Bud Light Platinum Seltzer Comes in Three Unique Flavors
<
75
Tofu-Enhanced Plant-Based Meals
Tofu-Enhanced Plant-Based Meals
Nasoya Launches Plantspired—a Range That Emphasizes Healthy Eating
<
74
Multi-Functional Soaps
Multi-Functional Soaps
Lush Announces Two New Soap Options—rhubarb & Custard and Lotus Flower
<
73
Rum-Branded Tropical Activations
Rum-Branded Tropical Activations
Langs Jamaican Rum Launched a Staycation Rum Pop-Up
<
72
Beer Flavory Mystery Promotions
Beer Flavory Mystery Promotions
SRAS Debuted a New Mystery Flavor Contest with a $10,000 Prize
<
71
Lychee-Flavoured Caffeine Inhalers
Lychee-Flavoured Caffeine Inhalers
Next Level Energy Inc. Announces a New Flavor and a Rebrand
<
70
Yerba Mate Tea Refreshments
Yerba Mate Tea Refreshments
The Tea of a Kind Drinks Include Three Flavors
<
69
At-Home Oktoberfest Kits
At-Home Oktoberfest Kits
Samuel Adams and Auntie Anne's Kits Supply Food and Drinks
<
68
Plant-Based Bath-and-Body Collections
Plant-Based Bath-and-Body Collections
Sanara's Tranquila Collection is Soothing and Nourishing
<
67
Video Game Beauty Films
Video Game Beauty Films
Shiseido's Camellia Project Invites Users to Connect in Animal Crossing
<
66
Expansive Flavor Sparkling Cocktails
Expansive Flavor Sparkling Cocktails
The Pure Piraña Hard Seltzer is Just 100 Calories Per Can
<
65
Festively Playful Candy Collections
Festively Playful Candy Collections
The Hershey's Holiday Lineup Includes an Array of Sweet Treats
<
64
Wellness-Boosting Juice Ranges
Wellness-Boosting Juice Ranges
The Tropicana+ Juice Range Includes Four Flavor Options
<
63
Chemical-Free Cleaning Products
Chemical-Free Cleaning Products
CleanWell Botanical Disinfectants Have a Plant-Powered Formula
<
62
Psychedelic Coffee Branding
Psychedelic Coffee Branding
Henri Campeã's Brand Identity for Querida Boasts Vibrant Illustrations
<
61
Beer-Branded Nostalgic Holidays
Beer-Branded Nostalgic Holidays
Miller Lite's Bookable ‘70s Oasis Lets You Escape This Year
<
60
Clarity Beverage-Branded Apparel
Clarity Beverage-Branded Apparel
Recess and Poolside.FM Launched a Funky Clothing Collection
<
59
Pro-Mask Social Media Campaigns
Pro-Mask Social Media Campaigns
Twitter is Projecting Pro-Mask Tweets in Unexpected Places
<
58
Restaurant Road Trip Maps
Restaurant Road Trip Maps
Chili's Created Road Trip Routes with Attractions & Restaurant Stops
<
57
Humorous Entrepreneurial Ad Campaigns
Humorous Entrepreneurial Ad Campaigns
Squarespace's Ad Campaign Wants People to Launch Their Idea
<
56
Gen Z Collectible Campaigns
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
<
55
Weenie Mobile Proposals
Weenie Mobile Proposals
The Oscar Mayer Wienermobile is Available for Popping the Big Question
<
54
Drive-Thru Guacamole Stands
Drive-Thru Guacamole Stands
WHOLLY® GUACAMOLE is Offering Free Guacamole for a Year to Five Fans
<
53
Cold-Pressed Plant-Based Milkshakes
Cold-Pressed Plant-Based Milkshakes
The Holy Moly Nutshakes Come in Three Tasty Flavors
<
52
Anniversary Whiskey Branding
Anniversary Whiskey Branding
These Limited-Edition Johnnie Walker Bottles Come in Three Styles
<
51
90s TV Mansion Rentals
90s TV Mansion Rentals
The Fresh Prince of Bel-Air Mansion is Listed on Airbnb
<
50
Mushroom-Infused Organic Instant Coffees
Mushroom-Infused Organic Instant Coffees
Mushroom Cups Boasts Mushroom Coffee with Many Benefits
<
49
Customizable Name Fragrances
Customizable Name Fragrances
The Ranger Station Untitled Eau De Parfum is Meant to be Named
<
48
Free Protein Bar Trials
Free Protein Bar Trials
Mezcla Boasts Three Delicious Flavors of Its Plant-Based Protein Bars
<
47
Functional Mushroom Elixirs
Functional Mushroom Elixirs
The Rritual Elixirs are Packed with Adaptogens and More
<
46
Interactive Children's Breakfast Cereals
Interactive Children's Breakfast Cereals
NAT Bears Cereal Comes in Solid Bear-Shaped Servings
<
45
Animal-Influencers Vegan Food Campaigns
Animal-Influencers Vegan Food Campaigns
Morningstar Farms Enlists Animal Influencers in New Ad
<
44
Fitness Company Candles
Fitness Company Candles
The Grapefruit Pop Candle Shares SoulCycle's Uplifting Essence
<
43
Liqueur-Infused Cakes
Liqueur-Infused Cakes
The Baileys Marbled Celebration Cake is for Adults Only
<
42
Nutrition-Focused eSports Collaborations
Nutrition-Focused eSports Collaborations
Nordavind & Bodylab's Partnership Emphasizes Performance
<
41
Sock-Paired Cereal Kits
Sock-Paired Cereal Kits
The Special K Blursday Go-Away Kit Shares Feel-Good Flavors and Socks
<
40
Cigarette Butt Disposal Campaigns
Cigarette Butt Disposal Campaigns
The #IGiveAButt Campaign Encourages Smokers to Change Behaviors
<
39
Political Clothing Garment Tags
Political Clothing Garment Tags
Patagonia's hidden label reads "Vote the Assholes out"
<
38
Concentrated Cleaning Liquids
Concentrated Cleaning Liquids
The Aldi Power Force Concentrated Products are Eco-Focused
<
37
Snapchilled Canned Coffee Collaborations
Snapchilled Canned Coffee Collaborations
Elemental Beverage Emphasizes Its Snapchill Technology
<
36
Plastic-Free Juice Box Straws
Plastic-Free Juice Box Straws
Ribena is Trialling Paper Juice Box Straws in the UK
<
35
Sugar Reduction Supplements
Sugar Reduction Supplements
The Sugarbreak Supplements Help Consumers Avoid Sugar
<
34
RV Picnic Pop-Ups
RV Picnic Pop-Ups
McCormick Shared Exclusive Spice Blends at One-Day Only Pop-Ups
<
33
Spooky Drive-Thru Halloween Events
Spooky Drive-Thru Halloween Events
Huluween Will Take Over L.A's Griffith Park
<
32
Premium Pet Food Brands
Premium Pet Food Brands
NOOD Pet Food Seeks to Be Accessible and Affordable in Its Offerings
<
31
Burger Chain Social Takeovers
Burger Chain Social Takeovers
The Whopper Reply Targeted Mcdonald's Social Media Pages
<
30
Eco Liquid Laundry Detergents
Eco Liquid Laundry Detergents
The Persil Liquid Detergent is Made with Plant-Based Stain Removers
<
29
Exclusive Chocolate Clubs
Exclusive Chocolate Clubs
KIT KAT Flavor Club Sweepstakes Treats Insiders to New Products
<
28
Marketing in the Pandemic
Marketing in the Pandemic
With COVID-19 Continuing to Impact Brands, Virtual Marketing is Key
<
27
ASMR Dog Food Ads
ASMR Dog Food Ads
The Farmer's Dog Compiled Audio of Hungry Pups for this Adorable Ad
<
26
Functional Wellness Tea Shots
Functional Wellness Tea Shots
The BOS Rooibos Shots Offer a Boost of Hydration and More
<
25
Rapper-Inspired Fast Food Meals
Rapper-Inspired Fast Food Meals
The McDonald's Travis Scott Meal Shares a Signature Order
<
24
Jockstrap-Scented Candles
Jockstrap-Scented Candles
BABE Wine and Ryan Porter Debut a Football-Inspired Candle Collection
<
23
Enhanced Wellness Water Beverages
Enhanced Wellness Water Beverages
Driftwell from PepsiCo Helps with Relaxation and Sleep
<
22
Virtual Adaptive Fashion Shows
Virtual Adaptive Fashion Shows
Fashion Revolution Introduces the Future of Fashion as Inclusive
<
21
eSports Chewing Gums
eSports Chewing Gums
The Razer RESPAWN By 5 Gum Offers a Mental Performance Boost
<
20
Gen Z Influencer Beverages
Gen Z Influencer Beverages
Dunkin' Named 'The Charli' After TikTok Star Charli D'Amelio
<
19
Hungry Driver Ad Spots
Hungry Driver Ad Spots
Burger King's 'Welcome to the Impatient' Spotlights Eating in the Car
<
18
Beer-Branded Virtual Hunting Campaigns
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
<
17
Clever Sleep Poster Campaigns
Clever Sleep Poster Campaigns
Tomorrow Starts Tonight is a clever visual poster campaign from Ikea
<
16
Backyard Dive Bars
Backyard Dive Bars
Miller High Life is Bringing the Bar Experience to a Fan's Home
<
15
Fine Dining Drive-Thru Restaurants
Fine Dining Drive-Thru Restaurants
Resy is Hosting a Drive-Thru Dinner at the Hollywood Palladium
<
14
Tongue-in-Cheek Beverage Marketing
Tongue-in-Cheek Beverage Marketing
HUN Wine's New Billboards Address Pandemic-Based Shortcomings
<
13
Urban Hanging Hotels
Urban Hanging Hotels
Jeep's Renegade Motel Promotes a Sky-High Staycation
<
12
Influencer-Targeted Personal Party Kits
Influencer-Targeted Personal Party Kits
Al Tun Tun Makes It Easier to Host a Party Amid COVID
<
11
Self-Quarantine Special Healthcare Packages
Self-Quarantine Special Healthcare Packages
Mövenpick & Bangkok Hospital Focus on Comfort
<
10
eSports Performance Burger Campaigns
eSports Performance Burger Campaigns
KFC Launched a Mockumentary That Targets Gamers
<
9
Chromatic Pet Food Branding
Chromatic Pet Food Branding
Gander's Finn Brand Identity Highlights the Wellness Brand's Benefits
<
8
Personal Space-Centric Inflatable Jackets
Personal Space-Centric Inflatable Jackets
The Space Optimiser Can Be Inflated Via an Electric Pump
<
7
Pop-Up Microcinemas
Pop-Up Microcinemas
Oppo Mobile's Cinema in London Lets People Watch Films on Handsets
<
6
Millennial-Friendly Pop-Up Grocery Stores
Millennial-Friendly Pop-Up Grocery Stores
Pop Up Grocer Will Launch a Brooklyn Location in October
<
5
Innovative Lipstick Sampling Solutions
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
<
4
Luxury Camping Apparel
Luxury Camping Apparel
The North Face X Gucci Just Announced a New Collection with Limited Details
<
3
Luxurious Face Mask Designs
Luxurious Face Mask Designs
Burberry Boasts a Antimicrobial Mask, Adorned in Its Signature Design
<
2
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