During the pandemic, all sorts of beauty brands have taken to the Animal Crossing: New Horizons as a way to reach the game's young players and Shiseido is joining in with the Camellia project. The initiative is part of the brand's With One Another. Without Limits. Our Future Is campaign, which was created to help consumers connect with one another during the pandemic.
The Camellia film project invites fans to film themselves playing the Animal Crossing game and share the video on Twitter. According to Shiseido, the aim of the film project is to "express the true beauty that lies beyond the ‘limits and expectations’ that hinders the diversity of beauty present in all genders, ages, nationalities and more with the free world of Animal Crossing."
Image Credit: Shiseido