Last year, Miller Lite introduced the Cantroller as a beer can that doubles as a gaming controller and now, there's the limited-edition Cantenna, which specifically appeals to cord-cutting football fans. The fully functional device is part-Miller Lite beer can and part-digital antenna and it can be hooked up to a TV to pick up over-the-air broadcasts.
As Miller Lite's associate marketing manager Stephanie Clanfield says: "Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming." Football fans have the opportunity to experience this "can-novation" for themselves by entering to win one of their very own. For a limited time, the Miller Lite Cantennas will be given away, serving as an unconventional way to reach cord-cutters.
Image Credit: Miller Lite
Why This Trend Is Growing
- Over-the-air Broadcasting
- The Cantenna reflects a trend of cord-cutters looking for alternative ways to access live sports and TV broadcasts.
- Integration of Technology
- The Cantenna demonstrates the trend of integrating digital technology into everyday objects for enhanced functionality.
- Unconventional Marketing
- Miller Lite's approach with the Cantenna exemplifies the trend of using unique and unconventional marketing strategies to capture consumer attention.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can explore partnerships with technology companies to create innovative products that cater to the preferences of cord-cutting consumers.
- Broadcasting Industry
- The broadcasting industry can leverage the demand for over-the-air broadcasts by developing new devices and services that cater to cord-cutters.
- Sports Industry
- The sports industry can collaborate with beverage companies to create limited-edition promotional products that enhance the fan experience and provide alternative ways to watch live games.
