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Top 100 Pop Culture Trends in October

From Drive-Thru Halloween Events to Sci-Fi Cartoon Crisps

— October 17, 2020 — Pop Culture
Pop culture is often pivotal in informing brands on upcoming trends and the list of October 2020 pop culture ideas underscores concepts consumers are currently driven towards.

Notably, we see popular rappers leveraged in various marketing campaigns, including mispronounced rapper-featuring luxury ads, rapper-inspired fast food meals, rapper-created wellness series, and Millennial-targetted hyperlocal beer ads. These promotions are typically used to target younger consumers, like Gen Z and Millennials, and showcase how myriad industries stay abreast of emerging pop culture trends.

Moreover, as the United States is in a political flurry with the upcoming elections, brands are taking a political stance via their products. These include voter-encouraging lipsticks, voter-encouraging shoe shops, and voting-inspiring toothpastes, among others. These brands understand that today's consumers have more access to political news through digital platforms more drawn to brands that exercise their corporate social responsibility in modern-day issues.
9.6
Score
Popularity
Activity
Freshness
100
Actor-Starring Pro-Mask PSAs
Actor-Starring Pro-Mask PSAs
Paul Rudd Poses as a Millennial in This Hilarious Pro-Mask PSA
<
99
Outrageous Musician-Starring Ads
Outrageous Musician-Starring Ads
Harmony Korine Directed the Ad for Gucci's Tailoring Campaign
<
98
Black Brewer Scholarship Funds
Black Brewer Scholarship Funds
Budweiser's New Scholarship Celebrates its Black Brewmasters
<
97
Curbside Voter Registration Hubs
Curbside Voter Registration Hubs
Nordstrom Commits to Encouraging Voter Education & Participation
<
96
Hilarious Crime-Themed Halloween Ads
Hilarious Crime-Themed Halloween Ads
Butterfinger Debuted a Candy Criminal-Inspired Promotion
<
95
Skin-Enhancing Gel-to-Milk Cleansers
Skin-Enhancing Gel-to-Milk Cleansers
Honest Beauty's Magic Get-to-Milk Cleanser Removes Impurities
<
94
In-App Voting Games
In-App Voting Games
Houseparty Joined Forces with When We All Vote to Encourage Voting in November
<
93
Metal-Themed Virtual Band Albums
Metal-Themed Virtual Band Albums
Riot Games Recently Announced a New Album From Group Pentakill
<
92
Congresswoman-Led Beauty Tutorials
Congresswoman-Led Beauty Tutorials
Alexandria Ocasio-Cortez Shared Her Beauty Secrets with Vogue
<
91
Halloween Movie-Themed Wines
Halloween Movie-Themed Wines
The New Hocus Pocus x Besa x Eliqs White Wine is Here for Halloween
<
90
Drag Clown Sketch Comedies
Drag Clown Sketch Comedies
Canada’s Drag Race Contestant Jimbo is Looking to Start a New Show
<
89
Rapper-Created Wellness Series
Rapper-Created Wellness Series
Common Launched a Wellness Channel on YouTube Called Com+Well
<
88
Technology-Judged Karaoke Shows
Technology-Judged Karaoke Shows
Netflix's 'Sing On!' Will Use a Vocal Analyzer Instead of Judges
<
87
Motivational Singer Ads
Motivational Singer Ads
Spanish Singer Rosalia Stars in Nike's 'Make Your Future' Campaign
<
86
Celebrity-Led Business Grants
Celebrity-Led Business Grants
Beyonce's BeyGOOD is Offering &1 million to Black-Owned Businesses
<
85
Broccoli-Infused Macaroni Meals
Broccoli-Infused Macaroni Meals
Panera's New Broccoli Cheddar Mac & Cheese is Here for Fall
<
84
Dystopian Post-Pandemic Catwalks
Dystopian Post-Pandemic Catwalks
The EGONLab Men's Spring 2021 Was Set in an Expressive Backdrop
<
83
Verified Pandemic Information
Verified Pandemic Information
Soufan Center and Truepic Spotlight COVID-Impacted Conflict Zones
<
82
Celebrity Hairstylist Haircare Collections
Celebrity Hairstylist Haircare Collections
The Kim Kimble Haircare Collection is Accessible
<
81
Sci-Fi-Themed Board Games
Sci-Fi-Themed Board Games
Star Wars The Mandalorian Monopoly Features Familiar Characters
<
80
Exclusive Voter Highlighters
Exclusive Voter Highlighters
Rituel de Fille's Exclusive Makeup is Unlocked By Registering to Vote
<
79
Space Age Life Simulations
Space Age Life Simulations
Sims 4 Players Can Now Access the 'Star Wars: Journey to Batuu' Pack
<
78
Reinterpreted Supple Suede Sneakers
Reinterpreted Supple Suede Sneakers
The Nike SB Dunk Low Arrives in a Unique Character Theme
<
77
Glow-in-the-Dark Mule Partnerships
Glow-in-the-Dark Mule Partnerships
Bad Bunny and Crocs are Releasing Something Unique Together
<
76
Rapper-Starring Fashion Billboards
Rapper-Starring Fashion Billboards
Cardi B Stars on Balenciaga's Latest Paris-Based Billboard
<
75
Actor-Collaborative Casual Shoes
Actor-Collaborative Casual Shoes
Jonah Hill Joins adidas on the Samba Pack Inspired by the 90s
<
74
Influencer-Inspired Wing Sauces
Influencer-Inspired Wing Sauces
Atomic Wings' Chicken Wings Now Come in 16 Unique Flavors
<
73
Nude Celebrity Boot Ads
Nude Celebrity Boot Ads
This Hugh Jackman-Staring Ad Takes Branded Endorsements Literally
<
72
Calming Women's Multivitamins
Calming Women's Multivitamins
Daily Love is a Multivitamin for Women Provides Extra Support
<
71
Gloss-Balm Lip Hybrids
Gloss-Balm Lip Hybrids
Fenty Beauty's Slip Shine Sheer Shiny Lipstick is a Balm, Gloss & Lipstick
<
70
Tennis Player Clothing Capsules
Tennis Player Clothing Capsules
Naomi Osaka and Adeam Have Launched a Clothing Collection Together
<
69
Collaborative Anti-Racism Podcasts
Collaborative Anti-Racism Podcasts
Ben & Jerry's & Vox Media's Who We Are Chronicles Racism
<
68
Healthcare Influencer Campaigns
Healthcare Influencer Campaigns
Terveystalo Launches the ‘Essential Influencer’ Campaign
<
67
Monochromatic Smudged Leather Sneakers
Monochromatic Smudged Leather Sneakers
PEACEMINUSONE and Nike Launch the Para-Noise 2.0 Model
<
66
Virtual Hip-Hop Bands
Virtual Hip-Hop Bands
Riot Game's True Damage Band Helped Promote 'League of Legends'
<
65
Mispronounced Rapper-Featuring Luxury Ads
Mispronounced Rapper-Featuring Luxury Ads
Playboi Carti Stars in the New Givenchy Campaign
<
64
Teen Film Breakfast Foods
Teen Film Breakfast Foods
The Pillsbury Mean Girls Toaster Strudel is Limited-Edition
<
63
Voter-Encouraging Lipsticks
Voter-Encouraging Lipsticks
The Lip Bar's Bawse Voter Shade Encourages Voter Registration
<
62
Animated Collaborative Capsules
Animated Collaborative Capsules
Verdy and Minions Showcase a Teased Collaboration Project
<
61
Authentic COVID-Specific Content Series
Authentic COVID-Specific Content Series
PandemicTalks is Launched to Fight COVID-19 Misconceptions
<
60
In-Store Voter Registrations
In-Store Voter Registrations
Steve Madden Joins Voto Latino for a 2020 Voter Registration Campaign
<
59
Interactive AR Burger Campaigns
Interactive AR Burger Campaigns
Burger King Shared On-Screen QR Code Discounts During the VMAs
<
58
19th Century Open-World Wizard RPGs
19th Century Open-World Wizard RPGs
'Hogwarts Legacy' Allows Players to Shape the Wizarding World
<
57
Beauty Guru Cosmetic Collections
Beauty Guru Cosmetic Collections
Mario Dedivanovic
<
56
Trusted Pandemic Information Initiatives
Trusted Pandemic Information Initiatives
The UN Launched the 'Verified' Campaign Amid COVID-19
<
55
Secret Agent Suitcases
Secret Agent Suitcases
The Globe-Trotter 007 Carbon Fibre Carry-on Trolley Case is Chic
<
54
Strawberry-Infused Celebrity Gins
Strawberry-Infused Celebrity Gins
INDOGGO GIN is a New Creation by Snoop Dogg
<
53
AI-Driven Virtual Musicians
AI-Driven Virtual Musicians
The Auxuman’s are a Collective of AI-Driven Virtual Musicians
<
52
In-Game Film Screenings
In-Game Film Screenings
The Warhol Museum is Showing Chelsea Girls within Animal Crossing
<
51
Condom-Branded Credit Movies
Condom-Branded Credit Movies
Trojan Debuted the & Chill Movie to Help Viewers Skip to the fun
<
50
Charitable Ash-Accented Artworks
Charitable Ash-Accented Artworks
Migrate Art Calls Attention to the Destruction of Crops in Iraq
<
49
Social VR Experiences
Social VR Experiences
Lovecraft Country: Sanctum Invites Fans Into a Virtual Reality World
<
48
Celeb-Branded CBD Collections
Celeb-Branded CBD Collections
Martha Stewart CBD Shares Elevated Experiences and Flavors
<
47
Virtual K-Pop Singles
Virtual K-Pop Singles
The New K/DA Single is First on the Billboard's World Digital Song Chart
<
46
Voter-Inspiring Toothpastes
Voter-Inspiring Toothpastes
The Empowermint Fluoride Free Toothpaste Supports Rock the Vote
<
45
Politically Inspired Makeup Sponges
Politically Inspired Makeup Sponges
BIDEN Beauty's BIDEN Beat is a Dual-Sided Makeup Sponge
<
44
Voter-Encouraging Shoe Shops
Voter-Encouraging Shoe Shops
Foot Locker & Rock the Vote are Creating Voter Registration Sites
<
43
Re-Imagined Thanksgiving Parades
Re-Imagined Thanksgiving Parades
Macy's Thanksgiving Day Parade is Reimagined in Light of COVID
<
42
Influencer-Approved Wellness Journals
Influencer-Approved Wellness Journals
Francia Raisa & Silk + Sonder Launch Limited Edition Series
<
41
90s-Inspired Nude Lipsticks
90s-Inspired Nude Lipsticks
Victoria Beckham Beauty's Posh Lipstick Collection Has Retro Shades
<
40
Rock Music-Inspired Kid's Apparel
Rock Music-Inspired Kid's Apparel
The Rolling Stone’s Carnaby Kids Collection is All Under $50
<
39
Hand-Drawn Vintage Silk Shirts
Hand-Drawn Vintage Silk Shirts
Soulland Launches Peanuts Retro Graphic Apparel Designs
<
38
Sci-Fi Cartoon Crisps
Sci-Fi Cartoon Crisps
Pringles Created New Limited-Edition Snacks for Rick and Morty Fans
<
37
Discount Grocery Store Albums
Discount Grocery Store Albums
NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album
<
36
Furry Space Creature Sneakers
Furry Space Creature Sneakers
adidas Launched the Rivalry Hi “Chewbacca” for 'Star Wars' Fans
<
35
Skate-Themed Card Decks
Skate-Themed Card Decks
Stüssy and Bicycle Pairing Join Forces on a 52-Card Deck
<
34
Broadcast Receiver Beer Cans
Broadcast Receiver Beer Cans
Miller Lite's Cantenna Lets Cord-Cutters Pick Up Over-the-Air Signals
<
33
Dog-Centric Magazines
Dog-Centric Magazines
DROOL Magazine Shares Interesting Stories About Dogs
<
32
Sci-Fi Film-Inspired Apparel
Sci-Fi Film-Inspired Apparel
Études' Terminator 2: Judgement Day Capsule Features Bold Emblems
<
31
In-Game Rap Concerts
In-Game Rap Concerts
Anderson .Paak is Set to Take Fortnite's Party Royale Spotlight Soundstage
<
30
Exclusive Art Drops
Exclusive Art Drops
eBay Partners with Maccarone Gallery and Grimes for a Special Colection
<
29
Influencer Coffee Brand Re-Launches
Influencer Coffee Brand Re-Launches
Tik Tok Star-Made 'Chamberlain Coffee' is Back with a New Look
<
28
Mechanical Superhero Timepieces
Mechanical Superhero Timepieces
The UNDONE x Batman Quantum Watch Has a Seiko Movement
<
27
Viral Dancer Collaborative T-Shirts
Viral Dancer Collaborative T-Shirts
Always Wet Boy Joins Takashi Murakami on a Graphic Tee
<
26
Co-Viewing Chat Experiences
Co-Viewing Chat Experiences
Facebook Messenger Watch Together Lets Users View Together
<
25
Popular Organizational TV Shows
Popular Organizational TV Shows
Netflix's Get Organized With The Home Edit is Satisfying to Watch
<
24
Influencer-Approved Outdoor Apparel
Influencer-Approved Outdoor Apparel
Avec Les Filles Partnered with Erica Hoida to Launch a Range
<
23
Millennial-targetted Hyperlocal Beer Ads
Millennial-targetted Hyperlocal Beer Ads
The 'Big Sean Budweiser' Aims to Reach those 25-34 of Age
<
22
Detailed Sci-Fi Building Kits
Detailed Sci-Fi Building Kits
The Lego x Star Wars Mos Eisley Cantina Kit Has 3,187 Pieces
<
21
Celebrity Bridal Shapewear
Celebrity Bridal Shapewear
SKIMS' Bridal Shapewear was Teased on Instagram
<
20
90s TV Mansion Rentals
90s TV Mansion Rentals
The Fresh Prince of Bel-Air Mansion is Listed on Airbnb
<
19
Animatronic Alien Toys
Animatronic Alien Toys
Hasbro Designed a Baby Yoda Toy That Moves and Makes Noise
<
18
Exclusive Fast Food Figurines
Exclusive Fast Food Figurines
McDonald’s is Giving Away Five Exclusive Travis Scott Action Figures
<
17
Novel-Inspired Dystopian Narratives
Novel-Inspired Dystopian Narratives
Hardy Wong's Project Presents the Future Post-COVID-19
<
16
3D-Printed Housing Crisis Solutions
3D-Printed Housing Crisis Solutions
Mighty Buildings Proposes a New Affordable Automated System
<
15
Footwear Accessory Calendars
Footwear Accessory Calendars
The Croctober Jibbitz Charm Calendar Counts Down to Croc Day
<
14
Rapper-Inspired Fast Food Meals
Rapper-Inspired Fast Food Meals
The McDonald's Travis Scott Meal Shares a Signature Order
<
13
Retro Video Game Sneakers
Retro Video Game Sneakers
Puma's RS Dreamer Super Mario 64 Shoes Integrate Nintendo Motifs
<
12
Eerie Vintage Marionette Toys
Eerie Vintage Marionette Toys
A Vintage Version of 'SKULLTOONS THE PINO' Recreates Pinocchio
<
11
Sitcom-Inspired Makeup Lines
Sitcom-Inspired Makeup Lines
Revolution Beauty Created an Official Friends Makeup Line
<
10
Millennial-Friendly Holiday Wine Kits
Millennial-Friendly Holiday Wine Kits
Celebrate the Holidays with BABE Wine’s Gift Bundles
<
9
Nostalgic Streetwear Collabortaions
Nostalgic Streetwear Collabortaions
The SEAN JOHN x MISSGUIDED Collection is Now Available
<
8
Film-Inspired Graphic Tees
Film-Inspired Graphic Tees
Jonah Hill's Mid90s Film Receives a Capsule of Graphic T-Shirts
<
7
Influencer-Targeted Personal Party Kits
Influencer-Targeted Personal Party Kits
Al Tun Tun Makes It Easier to Host a Party Amid COVID
<
6
Artful Voting T-Shirts
Artful Voting T-Shirts
H&M is Celebrating National Voter Registration Day with a Special Collab
<
5
Sci-Fi-Inspired Sneaker Styles
Sci-Fi-Inspired Sneaker Styles
The Adidas x Star Wars ZX 2K Boost Solo Sneaker is Character-Themed
<
4
Magical Disney Wedding Dresses
Magical Disney Wedding Dresses
The Disney Wedding Dress Collection is Now Available in the UK
<
3
Gen Z Streetwear Collaborations
Gen Z Streetwear Collaborations
H&M, Kangol and Mabel are Celebrating Self-Made Stars
<
2
Pop-Up Microcinemas
Pop-Up Microcinemas
Oppo Mobile's Cinema in London Lets People Watch Films on Handsets
<
1
Actor-Themed Face Masks
Actor-Themed Face Masks
The Arnold Total Recall Face Mask Makes the Perfect Halloween Costume
<