Pop culture is often pivotal in informing brands on upcoming trends and the list of October 2020 pop culture ideas underscores concepts consumers are currently driven towards.
Notably, we see popular rappers leveraged in various marketing campaigns, including mispronounced rapper-featuring luxury ads, rapper-inspired fast food meals, rapper-created wellness series, and Millennial-targetted hyperlocal beer ads. These promotions are typically used to target younger consumers, like Gen Z and Millennials, and showcase how myriad industries stay abreast of emerging pop culture trends.
Moreover, as the United States is in a political flurry with the upcoming elections, brands are taking a political stance via their products. These include voter-encouraging lipsticks, voter-encouraging shoe shops, and voting-inspiring toothpastes, among others. These brands understand that today's consumers have more access to political news through digital platforms more drawn to brands that exercise their corporate social responsibility in modern-day issues.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
