The newly launched Facebook Messenger Watch Together feature gives friends and family members a new co-viewing opportunity within Messenger. The features supports all Facebook Watch video content, which includes everything from original programming and user uploads to creator content, livestreams and in the near future, even music videos.
Up to eight people in a Messenger video chat group on mobile or up to 50 people in Messenger Rooms can band together for a co-watching experience that helps people view the same videos at the same time. Since the experience is a joint one, users can help to choose videos from categories like TV & Movies, Uploaded, Suggested and Watched, which reviews recently watched content. Users can stop, pause, forward and go back, and all enjoy the same moments together with Watch Together.
Image Credit: Facebook
What's Driving This Trend
- Co-viewing Experiences
- Opportunity for platforms to create seamless co-watching experiences for friends and family to enjoy content together.
- Social Video Consumption
- Growing demand for social media platforms to integrate video viewing features that enhance shared viewing experiences.
- Interactive Video Features
- Emerging trend of interactive video features that allow users to engage and control viewing experiences in real-time.
Who This Affects Most
- Social Media
- Social media platforms can capitalize on the co-viewing trend by integrating new features that enhance video consumption.
- Entertainment
- Entertainment industry can explore partnerships with social media platforms to create unique co-viewing experiences for fans.
- Video Streaming
- Video streaming services can innovate by incorporating co-viewing features that bring friends and family together for shared viewing experiences.
