While K-Pop is gaining attention internationally, a new aspect of the genre recently is now at the top of Billboard's World Digital Song Sales chart, however, the artists are from an augmented reality girl group, dubbed 'K/DA' (which refers to kills, deaths, and assists).
The single, 'The Baddest,' is represented by four characters — Ahri, the Nine-Tailed Fox; Akali, the Rogue Assassin; Evelynn, Agony's Embrace; and Kai'Sa, Daughter of the Void from League of Legends. These characters are voiced by a changing cast of human artists.
Previously, emerging music would be sampled into video games and exposed to a multiple of potential new fans, however, the new reversal of roles shows how the video game industry continues to break into mainstream pop culture.
Image Credit: Riot Games